vmartinez

Match each definition with the correct term:

1. URL Query String Param
2. Variable Name
3. Data Layer Variable
4. Variable Name in Data Layer

• Variable obtained from the URL query string of the web page where the Tag Manager is implemented. (1)
• An internal name that will appear in the Variables list. (2)
• Variable passed to SAS by the advertiser using the Data Layer object that exists on the web page where the tag manager is implemented. (3)
• This is the name of the variable on the web page where the Tag Manager is implemented. (4)

or

Carla wants to a set a custom date range to serve versions while running her promotion. Which DCO rotation type will help her achieve this?  

• Automatic Optimization
• Time-Based
• Time-Sensitive
• Even Distribution

While setting up his DCO campaign, Jeff is thinking of using rotation settings and/or targeting delivery groups. What type of trafficking strategy should he use?  

• Advanced Trafficking

• Simple Trafficking

Which of these scenarios can media targeting be the most useful for? (Select all that apply)  

• An online retailer wants to serve ads to customers who have shown interest to a new novel in the past.
• A music store wants to place one advertisement for a guitar on its website.
• A toy store wants to serve several new characters to parents with children in a specific age range.
• An autobody store wants to advertise a new promotion to audiences near all its locations.

  Which method to manage DCO versions is limited to one version at the time?  

• Version UI
• Spreadsheet
• Feed

While setting up his global entity, Malik defines which Local Advertisers shall be affected and assigns them to this entity. Once the entity is saved, how are the Local Advertisers affected? (select all that apply)  

• All Global Conversions will be attributed locally.
• Local Advertisers now have Global Advertiser settings with Activity Rules and Variables but not Conversion Activities.
• The Local Advertisers will be able to review the global entities in a read-only mode.
• Local entities will remain editable for both Global Advertiser users and local ones.