vmartinez

 

When customizing Tag manager, the mapping report contains the following sheets (select all that apply):  

 

• Activity Rules
• Advertisers
• Conversion Activities
• Tag Managers

 

 

Ken wants to generate conversion reports that use different attribution models than the Primary model on the advertiser level. What next step can he take to achieve this?  

 

• Select the different attribution model for reporting in the reporting dashboard.
• This cannot be done.
• Adjust the primary model account attribution settings first, then run the report.
• Go to each advertiser’s account and delete the primary attribution model.

 

 

An account that has access to multiple linked accounts to it is called:

 

• Network Account
• Business Account
• Extension Account
• Native Account

 

 

What is the first step in planning a DCO campaign?  

 

• Understanding the media buy and campaign goals
• Creating relevant audiences
• Creating a media plan
• Creating the campaign

 

 

Which one of the following permission sets should be granted in order for a user to switch accounts?  

 

• Account Administrator
• Primary Creative Manager
• Super User
• Campaign Manager

 

 

The default option for Tracking Search Campaigns is:

 

• Manual Tracking
• Automatically Track New Campaigns
• Track After Threshold