vmartinez

 

Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

 

• Adaptive geo-targeting
• Remarketing lists for search ads (RLSA)
• Programmatic remarketing
• Portfolio bidding

 

 

Alan wants to see conversion credit equally divided across every click, except for the click that occurred just prior to the user converting. Which attribution model would he use?

 

• Time Decay
• Last click
• Assists
• Position based

 

 

Betsy wants to make sure there aren’t any glaring issues with one of her bid strategies. Where can she get a quick glimpse of the status in DoubleClick Search?

 

• Health panel overview
• Run a budget report and check actual versus forecasted spend
• Budget Management tab
• Pull a report and include cost per action (CPA), cost per click (CPC)

 

 

Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?

 

• Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations
• Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations
• Create duplicate DinoWorld keywords to run as a control group
• Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park

 

 

Sometimes campaign structure doesn’t match reporting needs. What can you use to create reports that reflect your lines of business, irrespective of the campaign structure?

 

• Business data
• Offline data
• Custom attribution modeling
• Performance reports

 

 

Debbie is excited to plan budgets directly in DoubleClick Search. What is a best practice to help her get started?

 

• Organize campaigns with the same advertising focus into budget groups
• Organize campaigns into budget groups broken out by each week
• Organize campaigns into budget groups based on geographic region
• Group all campaigns into a single budget group for better spend optimization