vmartinez

 

Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?

 

• Lower the cost per action
• Enable adaptive geo-targeting
• Pause one of the campaigns
• Create a new budget group

 

 

What is a benefit of portfolio bid strategies?

 

• They manage geo-targeting across the portfolio of campaigns to reach the target.
• They split conversion credit across all interactions to provide better insights.
• They manage bids on keywords across the portfolio to reach the target.
• They find the best-performing geographic areas and adjust bids to reach the target.

 

 

Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment?

 

• Attribution modeling
• Bid strategy health
• Forecasting
• Portfolio bidding

 

 

Which attribution model uses Floodlight data from both converting and non-converting users?

 

• Custom
• Top Conversion Paths
• Path Length
• Data-driven

 

 

What is one benefit of using the sitelink extension?

 

• Sitelinks are a good way to test landing pages.
• Bids can be adjusted based on the sitelink.
• Users will be directed to a more relevant landing page right away.
• Dynamic landing pages can be used.

 

 

Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?

 

• Include both landing page and ad copy tests for efficiency
• Test as many different versions of their ad copy as possible
• Keep the ad copy as generic as possible
• Limit the number of versions they test