vmartinez

 

Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?

 

• Product targeting
• None of these
• Manual keyword targeting
• Geotargeting

 

Explanation:

If a seller doesn’t know which keywords shoppers are searching for then they need to use Automatic targeting for their Sponsored Products campaign. Automatic targeting allows you to discover keywords that people are searching for to find your products.

Manual Keyword targeting is used if the seller knows what keywords people are searching to discover their products. In this case, Gordon’s Chocolatier doesn’t know which keywords to target so they should use Automatic targeting, but there is no option for that therefore, you should select None of these as the answer.

 

 

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

 

• The ad may serve regardless of the misspelling.
• The ad will not serve due to a negative match.
• The ad will definitely serve.
• The ad will not serve due to the misspelling.

 

Explanation:

Amazon does not serve ads in case of misspellings. BlueBird Clothing is targeting the keyword “denim jacket” but a customer searches for “denum jacket.” Since there is a clear misspelling, Amazon does not serve the ad.

 

 

Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

 

• targeting report
• performance over time report
• placement report
• advertised product report
• search term report

 

Explanation:

The targeting report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression.

Talkbotics has been advertising for a year so they can use the targeting report to find out which keywords are getting clicks but aren’t converting into sales, which keywords aren’t performing well, etc.

 

 

Which of the following search terms would be considered an exact match for the keyword “artist easel?”

 

• “artist easels”
• “table top artist easel”
• “artist easel for painting”
• “standing artist easel”

 

Explanation:

For the exact match keyword phrase, the search query used by the customer should match the exact word or phrase or should be a very close variation of it like singular, plural, etc.

In this case, the main keyword is “artist easel” so the exact match keyword should be “artist easels” because it is a close variation (plural version) of the main keyword.

 

 

Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

 

• Keyword targeting

 

• Product targeting

 

Explanation:

If the campaign is targeting product keywords instead of individual products or product categories then it is called Keyword targeting.

In this case, Maria is clearly bidding on a keyword phrase ‘strollers for babies’ so Maria is definitely using Keyword targeting.

 

 

Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.

 

• ROAS, ACOS
• Impressions, ACOS
• ACOS, impressions
• ACOS, ROAS

 

Explanation:

If the main target for your campaign is sales efficiency then you need to measure this using ACOS. ACOS means the % of total sales you spend on advertising so a lower ACOS value is better.

If you are targeting brand awareness then you can measure this using impressions because people will know more about your brand if your ad appears in front of as many customers as possible.