vmartinez

 

How do you calculate Click-Through Rate (CTR)?

 

• Clicks / impressions x 100
• Cost per Purchase – Total spend/total purchases
• Conversions / Clicks x 100
• Spend / (impressions/1000)

 

 

Which of the following is a distinct benefit of using a target bid approach?

 

• It allows greater control over how much you pay per billable action.
• There are more options for campaign setup and optimisation.
• You can auto-optimize to get the best results at the lowest price within your budget.
• It is typically the most cost-effective option.

 

 

You spend $1500 per new user on day 1 of your campaign. You have a goal of hitting 10% ROAS by day 5. How much do you need to generate from each user by the end of day 5 to achieve your ROAS goal?

 

• $100
• $150
• $15
• $10

 

 

How can you define and reach the target audience for your app installs campaign?

 

• Select all filters to narrow the field to as small an audience as possible.
• Maximize your use of demographic targeting.
• Only filter by the keywords used in your campaign.
• Apply selected filters that progressively narrow the field and then overlay data.

 

 

When would click-through attribution credit be given?

 

• When a user sees the ad and takes action afterward.
• Whenever a user clicks on the ad
• When a user clicks on the ad and takes action later.
• When conversion targets have been met

 

 

Under which attribution model would all associated advertising partners be credited equally?

 

• Multi-touch
• First touch
• Last touch
• Position-based