vmartinez

 

ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

 

• Geotargeting
• Negative Geotargeting
• Negative product targeting
• Product targeting

 

Explanation:

The negative product targeting feature allows you to prevent your ads from appearing on specific shopping results or product detail pages that don’t meet your performance goals.

You can also select specific brands or products where you don’t want your ad to serve. ENT can therefore use negative product targeting to prevent their ads from appearing on search results for the brand Cupcakes and Doughnuts.

 

 

True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

 

• False

 

• True

 

Explanation:

This statement is false because brands that sell products and services on Amazon can also leverage Amazon’s sponsored ads along with the brands that sell off Amazon. Sponsored ads are available to both sellers and vendors.

 

 

Which metric is used to measure efficiency in sponsored ads campaigns?

 

• click-through rate
• sales
• impressions
• return on ad spend (ROAS)

 

Explanation:

Return on ad spend (ROAS) is a metric used to measure efficiency in sponsored ads campaigns. It is calculated by dividing the revenue generated from your ad campaign by the cost of that campaign. ROAS is a key metric for measuring the success of your advertising campaigns because it tells you how much revenue you’re generating for every dollar you spend on advertising. A higher ROAS means that your advertising campaigns are more efficient and effective at generating revenue.

 

 

True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

 

• False

 

• True

 

Explanation:

If an advertiser’s goal is sales efficiency, then they can set the right bids by Adjusting bids on low-performing keywords.

If certain keywords have high ACOS then lowering the bids on those keywords below the average Cost-Per-Click(CPC) will reduce spend on those keywords. This will help you get lower ACOS and better conversion rates.

 

 

Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?

 

Select All Correct Responses

• Sponsored Brands
• Sponsored Products

 

Explanation:

Miguel should run an ad with Sponsored Brands because Sponsored Brands promotes a collection of products and features a custom headline and logo or image.

Since Miguel wants to sell products with a custom headline “Good gifts for mom” therefore, he should use Sponsored Brands Ad.