vmartinez

 

Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?

 

• Automatic targeting

 

• Manual targeting

 

Explanation:

Manual targeting is best suited for Sponsored ads campaigns where you already know the keywords which are bringing traffic to your products from the ads.

Automatic targeting is best suited in cases where you don’t know the keywords which are bringing traffic to your products from ads. In this case, Gini’s Jewelry already knows the keywords driving traffic so, they should use Manual targeting.

 

 

Which of the following search terms would be considered a phrase match for the keyword “cat litter?”

 

• “pine kitty litter”
• “litter for cats”
• “feline clay litter”
• “pine cat litter”

 

Explanation:

In Amazon Advertising, a phrase match keyword shows your ad when someone searches for close variations of that exact keyword, or with additional words before or after it. In this case, the main keyword is “cat litter.”

So, the phrase match keyword has to contain the words “cat” and “litter”. From all the options, the phrase that contains “cat” and “litter” is “pine cat litter.” Therefore, the correct answer is “pine cat litter.”

 

 

In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?

 

• % of orders new-to-brand
• attributed sales
• ACOS
• conversion rate

 

Explanation:

Sponsored Brand campaigns allow you to optimize toward customer acquisition using new-to-brand metric which is denoted by % of orders new-to-brand. The new-to-brand metric means customers % of new customers who have ordered products from your brand.

You can filter your campaign to show keywords with a high % of new-to-brand metrics. You can then bid more on these keywords to promote brand awareness and optimize toward customer acquisition.

 

 

Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?

 

• Product targeting
• None of these
• Manual keyword targeting
• Geotargeting

 

Explanation:

If a seller doesn’t know which keywords shoppers are searching for then they need to use Automatic targeting for their Sponsored Products campaign. Automatic targeting allows you to discover keywords that people are searching for to find your products.

Manual Keyword targeting is used if the seller knows what keywords people are searching to discover their products. In this case, Gordon’s Chocolatier doesn’t know which keywords to target so they should use Automatic targeting, but there is no option for that therefore, you should select None of these as the answer.

 

 

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

 

• The ad may serve regardless of the misspelling.
• The ad will not serve due to a negative match.
• The ad will definitely serve.
• The ad will not serve due to the misspelling.

 

Explanation:

Amazon does not serve ads in case of misspellings. BlueBird Clothing is targeting the keyword “denim jacket” but a customer searches for “denum jacket.” Since there is a clear misspelling, Amazon does not serve the ad.

 

 

Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

 

• targeting report
• performance over time report
• placement report
• advertised product report
• search term report

 

Explanation:

The targeting report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression.

Talkbotics has been advertising for a year so they can use the targeting report to find out which keywords are getting clicks but aren’t converting into sales, which keywords aren’t performing well, etc.