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True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

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True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

 

  • False

 

  • True

 

Explanation:

If an advertiser’s goal is sales efficiency, then they can set the right bids by Adjusting bids on low-performing keywords.

If certain keywords have high ACOS then lowering the bids on those keywords below the average Cost-Per-Click(CPC) will reduce spend on those keywords. This will help you get lower ACOS and better conversion rates.

 

Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?

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Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?

 

Select All Correct Responses

  • Sponsored Brands
  • Sponsored Products

 

Explanation:

Miguel should run an ad with Sponsored Brands because Sponsored Brands promotes a collection of products and features a custom headline and logo or image.

Since Miguel wants to sell products with a custom headline “Good gifts for mom” therefore, he should use Sponsored Brands Ad.

 

Matt has run so many reports he’s having trouble figuring out what to pay attention to and what steps to take. What best practice could you give Matt?

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Matt has run so many reports he’s having trouble figuring out what to pay attention to and what steps to take. What best practice could you give Matt?

 

  • Hire an analyst
  • Review the health panel overview
  • Look at historical data — that always forecasts future performance
  • Look for patterns across reports

 

Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?

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Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn’t have budget to spare. What’s one other option?

 

  • Lower the cost per action
  • Enable adaptive geo-targeting
  • Pause one of the campaigns
  • Create a new budget group

 

What is a benefit of portfolio bid strategies?

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What is a benefit of portfolio bid strategies?

 

  • They manage geo-targeting across the portfolio of campaigns to reach the target.
  • They split conversion credit across all interactions to provide better insights.
  • They manage bids on keywords across the portfolio to reach the target.
  • They find the best-performing geographic areas and adjust bids to reach the target.

 

Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment?

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Bob wants to see the trade-off between cost and conversion volume by experimenting with different adjustments to his cost per action (CPA), without risking budget to do so. What feature in DoubleClick Search could help Bob experiment?

 

  • Attribution modeling
  • Bid strategy health
  • Forecasting
  • Portfolio bidding