vmartinez

 

Which attribution model uses Floodlight data from both converting and non-converting users?

 

• Custom
• Top Conversion Paths
• Path Length
• Data-driven

 

 

What is one benefit of using the sitelink extension?

 

• Sitelinks are a good way to test landing pages.
• Bids can be adjusted based on the sitelink.
• Users will be directed to a more relevant landing page right away.
• Dynamic landing pages can be used.

 

 

Ultimate SnowShoes wants to improve their conversion rate for the Winter Warehouse sale. What is a best practice for Ultimate SnowShoes while they’re testing ad copy?

 

• Include both landing page and ad copy tests for efficiency
• Test as many different versions of their ad copy as possible
• Keep the ad copy as generic as possible
• Limit the number of versions they test

 

 

Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

 

• Adaptive geo-targeting
• Remarketing lists for search ads (RLSA)
• Programmatic remarketing
• Portfolio bidding

 

 

Alan wants to see conversion credit equally divided across every click, except for the click that occurred just prior to the user converting. Which attribution model would he use?

 

• Time Decay
• Last click
• Assists
• Position based

 

 

Betsy wants to make sure there aren’t any glaring issues with one of her bid strategies. Where can she get a quick glimpse of the status in DoubleClick Search?

 

• Health panel overview
• Run a budget report and check actual versus forecasted spend
• Budget Management tab
• Pull a report and include cost per action (CPA), cost per click (CPC)