vmartinez

To help prevent conversion duplication and support value-based bidding, which unique purchase identifier should be shared?

 

• Browser type
• Ad group ID
• User IP address
• Transaction IDs

 

A startup wants to test a new product to determine their initial cost per acquisition.

Which bidding strategy can help them acheive this objective?

 

• Target ROAS
• Maximize conversion value
• Maximize conversions
• Target impression share

 

When creating a new campaign for a shop’s promotion of jackets, shoes, and handbags, why is it recommended to create separate campaigns for each line of merchandise?

 

• To prevent Google AI from using automated bidding.
• To allow for product-specific messaging and individual ROI optimization.
• To avoid using more than one responsive search ad.
• To make sure the account doesn’t exceed 15 keywords.

 

An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords.

Which statement correctly describes keyword prioritization?

 

• Expansion always takes priority over exact match keywords.
• Performance Max ignores exact match keywords to maximize cross-channel reach.
• AI targeting only works if the account has no exact match keywords.
• Exact match keywords that are identical to a query are always prioritized.

 

A company aims to increase its footprint within a specific industry.

Which strategic goal should they align their bid strategy toward?

 

• Leads – Bidding to maximize conversions with the conversion action: lead form.
• Profit – Bidding to profit values with maximize conversion value/ROAS.
• Revenue – Bidding to revenue values with maximize conversion value/ROAS.
• Market share – Bidding to value or volume with a break-even target (CPA/ROAS).

 

An advertiser wants to make sure their AI-driven strategy expansion reaches all relevant users with dynamic messaging.

Which pillar of Search Excellence addresses this?

 

• Data strength
• Bidding goals
• Demand-led budgets
• Targeting and creatives