vmartinez

A brand is worried about whether people remember their campaigns.

Which metric within a Brand Lift study directly measures this?

 

• Favorability
• Purchase intent
• Frequency
• Ad recall

 

An advertiser is comparing view-through rates between in-stream and Shorts within a Video view campaign.

Why might these numbers look different?

 

• Shorts ads are designed for quick engagement, while in-stream formats focus on longer watch times.
• In-stream and Shorts ads are distinct formats, so they should be evaluated independently.
• In-stream ads are always longer than Shorts ads.
• Unlike in-stream ads, Shorts ads are only available on CTV.

 

An advertiser wants to drive cost-effective in-app purchases from existing app users.
Which bidding solution is recommended for this demand gen objective?

 

• Target CPM
• Viewability with Active View
• CPA (cost-per-action)
• tCPV (cost-per-view)

 

What’s the benefit of using audience expansion?

 

• It reaches additional users who are similar to your selected audience segments.
• It translates your video ads into multiple languages to reach international audiences.
• It restricts your ads to only serve on the YouTube homepage to increase visibility.
• It automatically increases your daily budget to make sure your ads are shown more often.

 

After running a video campaign, a startup wants to see if their users are more likely to look for them on Google or YouTube.

Which tool should they use?

 

• Unique Reach
• Asset Report
• Search Lift
• Brand Pulse

 

Which industry body has accredited YouTube for its content-level brand safety practices?

 

• Kantar
• Media Rating Council
• Interactive Advertising Bureau
• eMarketer