vmartinez

While building a media strategy, a planner needs to calculate a deduplicated estimate of the total number of individuals who will see their ads across digital and linear television. Which tool within the workspace provides this calculation?

• Reach Planner
• Intelligence panel
• Combined view
• Ad Canvas

 

Explanation

Within Display & Video 360 planning, Reach Planner is the tool used to build a media plan and forecast performance before launch. It uses unique reach forecasting, which estimates how a plan may perform based on budget, targeting, inventory type, frequency caps, and other planning inputs. For plans that include TV, Google states that digital media plans with TV can compare estimated total reach, frequency, and TRPs across Linear TV and digital channels in one plan. That makes it the workspace feature for estimating total people reached across digital and linear television during the planning stage. Google Help+1

Why the other options are incorrect

Ad Canvas is a creative-building editor for making and editing creatives, not a forecasting tool for cross-media reach estimates. Google Help

Intelligence panel surfaces alerts and suggestions to optimize or troubleshoot campaigns, not plan-level reach forecasting across TV and digital. Google Help+1

Combined view is a campaign management table for campaign components and metrics, not the planning workspace used for total reach forecasting. Google Help+1

Source for verification

Create a digital media plan with TV. Google Help

Create a plan for a campaign. Google Help

 

A line item has stopped spending. The Troubleshooter shows a high number of losses due to: Auction lost (Internal). What does this signal?

• Another DV360 campaign is outbidding this one.
• The frequency cap is too low.
• The creative was rejected.
• The bid is below the floor price.

 

Explanation

In the Display & Video 360 Troubleshooter, Auction lost (internal) means the line item cleared targeting, creative eligibility, budget, pacing, and frequency checks, but still did not win because another Display & Video 360 campaign bid higher. This is an internal competition signal, not an exchange or publisher rejection. It indicates the loss happened inside DV360 before losing to an outside bidder. The practical implication is that another eligible DV360 campaign is taking priority on the same opportunity. Google Help

Why the other options are incorrect

The bid is below the floor  price. DV360 labels that separately as “Below the minimum bid,” not Auction lost (internal). Google Help

The creative was rejected. Rejected creatives are filtered before bidding and are not the meaning of this internal auction-loss status. Google Help

The frequency cap is too low. Frequency limits are reported under frequency filtering, not under Auction lost (internal). Google Help

Source for verification

Google Display & Video 360 Help: Troubleshoot your deals and line items. Google Help

 

A media planner is launching a brand campaign and requires a committed volume reservation within a specific, curated list of premium digital radio stations. Which inventory source allows the publisher to reserve this capacity at a pre-negotiated rate?

• Open auction
• Optimized fixed bidding
• Exchange-level targeting
• Programmatic Guaranteed

 

Explanation

Programmatic Guaranteed is the reservation model in Display & Video 360 for inventory that is agreed upon between buyer and seller up front, with settings such as price fixed in advance. Google describes it as a direct buy with publishers and documents that guaranteed deals are negotiated before delivery rather than won through  auction competition. That structure supports a committed volume of reserved inventory at a pre-negotiated CPM, which is exactly what a curated premium digital radio buy requires. It is the only option here built for reserved capacity instead of auction access or bid optimization. support.google.com+1

Why the other options are incorrect

Open auction is auction inventory available through bidding, so it does not reserve a committed volume at a fixed negotiated rate. support.google.com

Optimized fixed bidding is a bidding approach, not a transaction type for reserving publisher capacity in advance. support.google.com+1

Exchange-level targeting is a targeting control, not a guaranteed inventory agreement with a publisher. support.google.com+1

Source for verification

https://support.google.com/displayvideo/answer/7067656?hl=en

https://support.google.com/displayvideo/answer/7243138?hl=en

 

A culinary school is negotiating for high-visibility inventory on a local newspaper’s homepage. They require a fixed price but want the flexibility to decline the impressions if a better opportunity arises. Which transaction type supports this non-binding agreement?

• Programmatic Guaranteed
• Traditional reservation
• Preferred Deal
• Private auction

 

Explanation

A Preferred Deal in Display & Video 360 is a non-guaranteed fixed deal, which means the CPM is fixed but the inventory is not guaranteed in advance. Google separates this deal type from Programmatic Guaranteed, where terms are agreed up front as a guaranteed deal. Because the arrangement is fixed-price but non-guaranteed, it supports first access at a set rate without committing the buyer to take a guaranteed volume. That matches a non-binding setup where the buyer wants pricing certainty while keeping flexibility. Google Help+2

Why the other options are incorrect

Programmatic Guaranteed is a guaranteed deal with terms agreed up front, so it does not provide the same non-binding flexibility. Google Help+1

Traditional reservation is not the Display & Video 360 transaction type that represents a fixed-price, non-guaranteed programmatic agreement. Google Help+1

Private auction is a non-guaranteed auction, so pricing is bid-based rather than fixed. Google Help

Source for verification

https://support.google.com/displayvideo/answer/7243138?hl=en

https://support.google.com/displayvideo/answer/3423616?hl=en

 

In DV360 reporting, if no specific attribution model is manually selected for a data set, which model is used as the default?

• Time decay
• First interaction
• Linear
• Primary (bidding)

 

Explanation

In standard Display & Video 360 reporting, the default attribution setting is the Biddable Conversions model when no attribution model is explicitly selected. Google states that if no attribution model is selected, the report uses the biddable conversion model by default. This model is based on the Primary attribution model and respects the Floodlight activity selections applied at the line item level. That is why the correct choice is the primary bidding model rather than another reporting-only attribution rule. Google Help

Why the other options are incorrect

Time decay is an optional attribution model and is not the default model automatically applied in standard Display & Video 360 reports when none is selected. Google Help

Linear is also a selectable attribution model, but Google does not identify it as the default reporting model in this case. Google Help

First interaction is a separate attribution option and does not serve as the automatic default for standard Display & Video 360 reporting. Google Help

Source for verification

https://support.google.com/displayvideo/answer/7409983?hl=en

A media buyer is participating in a bidding environment where the clearing price is determined exactly by the highest submitted offer. How does this specific dynamic influence the buyer’s optimal bidding strategy?

• It encourages the buyer to bid their true maximum value for the impression.
• It incentivizes the buyer to bid slightly above the estimated next highest offer.
• It makes sure the buyer pays the second-highest price regardless of their bid.
• It allows the buyer to pay a variable floor price set by the supply-side platform.

 

Explanation

In a first-price  auction, the winning buyer pays the amount they actually bid, not the next-highest bid. Google’s Display & Video 360 documentation states that non-guaranteed auctions can be first- or second-price, and that inventory goes to the highest bid above the minimum CPM. Google Help Because the clearing price equals the submitted bid in this auction type, bidding the full private valuation can overpay relative to the competitive threshold needed to win. That is why the rational strategy is bid shading: bidding just above the estimated next highest offer rather than bidding the full maximum value. Google Help+1

Why the other options are incorrect

variable floor price describes a supply-side constraint such as a minimum CPM, not the buyer’s optimal response when the clearing price equals the top submitted bid. Google Help

true maximum value fits a second-price logic more closely, because in a first-price environment the winner pays their own bid and may overpay if they bid their full valuation. Google Help

second-highest price is the defining mechanic of a second-price auction, not a first-price auction where the highest submitted bid sets the payment. Google Help

Source for verification

Display & Video 360 Help: About non-guaranteed auctions. Google Help

Display & Video 360 Help: Automated bid strategies. Google Help