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An agency is organizing its global structure and needs to define a unique entity for each of its brands. This designation in the hierarchy will host its own set of creatives and dedicated tracking pixels. Which designation represents this individual brand?

• Top-level account
• Advertiser
• Campaign
• Insertion order

Explanation

In Display & Video 360, an advertiser is the brand-level entity that sits above campaigns, insertion orders, and line items, so it is the correct place to represent one distinct brand. Google Help+2

Google’s workflow for creating insertion orders and line items starts by opening an advertiser and then creating or selecting campaign components underneath it, which shows that brand activity is organized from the advertiser level downward. Google Help+1

When a new advertiser is created, it is assigned to a Floodlight group, and Google states that advertisers in the same group share attribution settings and Floodlight activities. Google Help

Advertiser-level settings also apply to all current and future campaigns, insertion orders, and line items under that advertiser, which matches a dedicated brand workspace with its own operational setup, including creatives and tracking. Google Help+2

Why the other options are incorrect

Top-level account is broader than the per-brand workspace, because Google shows advertisers are created within the higher account structure rather than using that higher level as the individual brand entity. Google Help+1

Insertion order is a delivery object that contains line items for a campaign, so it is too low in the hierarchy to represent a brand. Google Help

Campaign groups related insertion orders around a common business goal, so it sits below the advertiser and is not the entity used to house a brand’s full setup. Google Help+1

Source for verification

Create an advertiser — Display & Video 360 Help Google Help

Set targeting — Display & Video 360 Help Google Help+1

An advertiser is developing a customized credit model that only attributes post-exposure conversions to impressions that were statistically confirmed as visible to the user. Which technology activates this specific filter?

• Active View
• Brand Lift
• Unique reach
• On-target reach

Explanation

A model that limits credit to post-exposure conversions only when the ad was actually seen depends on Active View, Google’s viewability measurement technology. Google defines Active View as the system used to measure whether an impression was viewable and for how long. In Display & Video 360, Active View: Viewable Impressions identifies impressions confirmed as viewable, which is the required filter when attribution should exclude non-viewable exposures. The other choices measure reach, brand response, or audience match quality rather than verified viewability. Google Help+1

Why the other options are incorrect

Unique reach measures deduplicated audience size and frequency, not whether an impression met Active View viewability criteria. Google Help+1

Brand Lift measures changes in brand perception through surveys, not conversion filtering based on viewable impressions. Google Help+1

On-target reach estimates how much delivered reach matched the intended demographic, not whether the impression was visible on screen. Google Help+1

Source for verification

https://support.google.com/displayvideo/answer/3214556?hl=en

https://support.google.com/displayvideo/table/3187025?hl=en

An advertiser is participating in a bidding environment where a publisher has established a floor price and restricted the auction to a select group of invited participants. Which transaction type are they using?

• Open auction
• Private auction
• Inventory package
• Preferred Deal

Explanation

This setup matches a private auction, which Display & Video 360 defines as a non-guaranteed auction where the seller invites specific buyers to participate. The publisher can require bids to clear a minimum CPM, so the floor price is part of the transaction mechanics. The highest eligible bid wins only if it is above that floor. That combination of invited access and a publisher-set floor is the defining pattern of a private auction. Google Help

Why the other options are incorrect

Open auction is broader marketplace inventory rather than seller-invited buying, so it does not match restricted participation. Google Help

Inventory package is a collection of non-guaranteed inventory available to all buyers on Display & Video 360, not an invited-buyer auction type. Google Help

Preferred Deal is a non-guaranteed fixed deal with fixed CPM and first-look access, not an auction where invited buyers compete above a floor. Google Help

Source for verification

About non-guaranteed  auctions — Display & Video 360 Help Google Help

About non-guaranteed fixed deals — Display & Video 360 Help

An advertiser wants to maximize the total number of successful transactions while making sure they don’t exceed a specific cost-per-acquisition (CPA) threshold. Which automated behavior does the algorithm prioritize under this specific bidding strategy?

• Increasing the bid for every available impression regardless of user intent
• Adjusting bid prices in real time based on the predicted likelihood of a conversion
• Prioritizing the lowest-cost inventory available across all open exchanges
• Capping the total number of impressions served to a single user per hour

Explanation

With target CPA or a conversion-focused automated bid strategy, Display & Video 360 changes bids impression by impression based on the predicted chance that the impression will drive the chosen outcome. Google states that automated bid strategies optimize a line item’s bid based on the likelihood that an impression will lead to a conversion and whether that impression is available at an optimal  price compared to the market. When the strategy is set to maximize conversions while prioritizing a target KPI, meeting the performance goal takes priority over simply spending the budget. That means the algorithm’s core behavior is real-time bid adjustment using predicted conversion likelihood, which is how it works toward the CPA threshold while still pursuing more conversions. Google Help+2

Why the other options are incorrect

Increasing the bid for every available impression regardless of user intent is incorrect because automated bid strategies evaluate predicted outcome likelihood and market price rather than raising bids universally. Google Help

Capping the total number of impressions served to a single user per hour is incorrect because that is a frequency cap control, not the bidding behavior used to optimize toward conversions at a target CPA. Google Help

Prioritizing the lowest-cost inventory available across all open exchanges is incorrect because the system optimizes for conversion probability and optimal price, not for cheapest inventory alone. Google Help

Source for verification

https://support.google.com/displayvideo/answer/2997422?hl=en

An advertiser wants to reserve premium inventory on a major streaming service with a fixed CPM and assured impressions. Which one of the following assures the publisher can’t reallocate the placement to another buyer?

• Inventory package
• Programmatic Guaranteed
• Preferred Deal
• Private auction

Explanation

Programmatic Guaranteed is the only deal type here built around guaranteed inventory and a negotiated direct buy with the publisher. Google’s Display & Video 360 Help describes it as a direct buy and references the contracted quantity of impressions, which matches a fixed CPM with assured delivery. By contrast, Display & Video 360 classifies Preferred Deal as a non-guaranteed fixed deal and Private auction as non-guaranteed auction inventory, so those do not reserve impressions exclusively for one buyer. A package also does not create a guarantee, because Google defines packages as collections of non-guaranteed inventory. Google Help+3

Why the other options are incorrect

Preferred Deal is a non-guaranteed fixed deal, so the buyer gets preferred access at an agreed rate but not guaranteed reserved impressions. Google Help

Inventory package is a collection of non-guaranteed inventory, not a guaranteed transaction type with committed delivery. Google Help

Private auction is non-guaranteed auction inventory, so access is limited but the impressions are not contractually reserved for one buyer. Google Help+1

Source for verification

https://support.google.com/displayvideo/answer/7067656?hl=en

https://support.google.com/displayvideo/answer/3423616?hl=en

A practitioner needs to manage overarching frequency caps and default targeting across a group of related insertion orders. At which level should they apply these settings?

• Line item level
• Campaign level
• Account level
• Advertiser level

Explanation

In Display & Video 360, a campaign is used to group related insertion orders under one  business goal, and it can apply a single frequency cap across multiple insertion orders. Google’s documentation also states that campaigns can set default targeting for multiple insertion orders and their line items. That makes this level the right place for controls that should span a group of related insertion orders instead of only one insertion order or one line item. It is the only option here designed to manage both cross-insertion-order frequency and shared targeting defaults together. Google Help+1

Why the other options are incorrect

Line item level applies settings only to an individual line item, so it cannot manage shared controls across multiple insertion orders. Google Help

Account level is not the standard Display & Video 360 entity for applying shared frequency cap and default targeting settings across related insertion orders. Google Help+1

Advertiser level can support some broad brand-safety exclusions, but Google does not define it as the level for cross-insertion-order frequency cap and default targeting management. Google Help+1

Source for verification

Create a campaign — Display & Video 360 Help Google Help

Manage frequency with frequency caps — Display & Video 360 Help Google Help