Amazon Ads Campaign Planning Certification Answers

Toby is adding video to his client’s campaign plan because he recognizes that video is most effective in meeting which goal?

• Driving purchase and building loyalty
• Building brand awareness and driving purchase
• Driving consideration and purchase
• Building brand awareness and driving consideration

HealthyByte wants to engage “healthy lifestyle” customers. They’ve determined that there are three core audiences that are likely to respond differently to different creatives. Which ad solution should HealthyByte consider using to effectively reach all three audiences?  

• Video ads
• Sponsored Products
• Sponsored Brands
• Display ads

Wheelhouse, an advertising agency, wants to reengage shoppers who viewed one of their client’s product pages but did not purchase. Which solution is best to reengage these shoppers?

• Sponsored Products
• Custom solutions
• Display ads
• Sponsorships

Which sponsored ad is best suited to drive discoverability by helping to increase product visibility in shopping results and related product detail pages?

• Sponsored Brands

• Sponsored Products

Nino is an advertiser for an apparel company that sells both men’s and women’s clothing. How might Nino best use audience insights to see how his brand performs in each category?

• None of the above
• View demographic insights for men’s and women’s clothing separately
• View demographic insights for categories other than men’s and women’s clothing.
• View demographic insights for all product categories combined

YY Finance does not sell product or services on Amazon but is interested in leveraging Amazon Advertising solutions. Which campaign type is NOT available to YY Finance?

• neither of these
• Link in campaigns
• Link out campaigns