Amazon Ads Campaign Planning Certification Answers

Which retail metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?

• Conversion rate
• Search impressions
• Glance views
• Earned media impressions

Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?

• The audience is 4 times as likely to interact with the brand than the average audience on Amazon.
• The overlapping audience is 4 times as likely to fall into the audience selected for the report than the average audience on Amazon.
• The overlapping audience is 40% similar to the average audience on Amazon.
• The audience is larger than 40% of all Amazon audiences.

True or false? Advertisers of brands that do not sell on Amazon can leverage Amazon’s industry-specific insights that can be used to make ads more relevant to customers.

• True

• False

True or false? It’s best to maximize the number of clicks a customer must take between the initial click of an ad and the end action, in order to obtain the most accurate conversion metrics.  

• True

• False

Which of the following is a benefit to combining display ads with sponsored ads?

• Reengage shoppers after they use the discovery bar or browse for related products
• Reach customers who are not actively searching or browsing for related products
• Help reach 10 times more high-intent shoppers
• All of these

Chukwudi wants to understand when his brand’s customers are most likely to buy so that he can do a homepage takeover on a day that shoppers are most likely to purchase his products. Which audience insight would help him find this information?

• Demographic
• Overlap reports
• Timing
• Purchase frequency