Amazon Ads Campaign Planning Certification Answers

Marina wants to better understand her customer base for her art supplies. She is trying to decide if she should focus on reaching new audiences or decide to drive brand loyalty. To do so, Marina should use the brand engagement insight.

• False

• True

Select all that apply: Amazon Brand Analytics can…

Select All Correct Responses

• Be used to draw insights from performance of advertising strategies
• Assess performance of products on and off Amazon
• Inform keyword and bid strategy
• Inform offline advertising strategies

Select all that apply: Amazon Brand Analytics can help you understand…

Select All Correct Responses

• Top three products purchased
• Your creatives’ performance
• All phases of your customers’ journey on Amazon
• How popular certain keywords are

Amelie is setting up a link-out campaign for her client, a brand that sells home goods. The campaign’s ad mentions a 25% off coupon for new customers. What should Amelie consider in order to promote a positive customer experience?

• The content on the landing page should match the 25% off offer.
• The ad should direct to an Amazon page.
• The offer should be increased.

Franco has pulled an overlap report to learn more about his brand’s audiences. He sees an affinity score of 2. What does this indicate?

• The overlapping audience is larger than 20% of all Amazon audiences.
• The overlapping audience is 20% similar to the average audience on Amazon.
• The overlapping audience is twice as likely to interact with the brand than the average audience on Amazon.
• The overlapping audience is twice as likely to fall into the audience selected for the report than the average audience on Amazon.

Which custom solution allows advertisers access to premium placement on Amazon’s homepage?

• Custom landing pages developed by Amazon
• Easter eggs using unique shopping queries
• Video content as a co-marketing campaign with Amazon
• Experiential advertising campaigns such as pop-up stores