Amazon Ads Campaign Planning Certification Answers

Prita’s Amazon Advertising campaign is directing customers to her brand’s website? Which type of campaign is this?

• Link in campaign

• Link out campaign

True or false? An always-on strategy may help advertisers experiment during slow periods so they can uncover best practices to perform better during peak time.

• False

• True

Advertisers focusing on a short-term business goal, like driving sales, should be reaching audiences in which stages of the decision journey?

• Consideration and purchase
• Awareness and purchase
• Awareness and loyalty
• Purchase and loyalty

True or false? The audience planning tool can provide insights into how often an audience engages with a brand.  

• True

• False

What is one benefit of launching an out-of-home (OOH) campaign with Amazon?  

• Reach customers via Amazon’s homepage
• Reach a narrow selection of customers
• Reach customers where they are
• Reach customers with OOH placements that are brought into their homes

Which of the following options is the most useful strategy in reaching customers to achieve short-term goals?

• Use sponsored ads with video ads to reach customers in loyalty stage
• Use Sponsored Products and Sponsored Brands to reach customers in consideration and purchases stages
• Use display and video ads to reach customers in purchase stage
• Use display ads with sponsorships to reach customers in awareness stage