Questions

 

What type of metrics help advertisers understand ad-attributed purchases from first-time customers of their brand?

 

• Viewability metrics
• Gross metrics
• New-to-brand metrics

 

 

A well-established online retailer notices high product page views and cart additions but low purchase completion rates. Which campaign goal should they prioritize to address this challenge?

 

• Awareness – to increase brand visibility
• Consideration – to highlight product features
• Conversion – to encourage customers to complete their purchases

 

 

How can a brand best use advertiser audiences to improve campaign effectiveness?

 

• By creating segments based on customers’ interactions and website visits
• By using only demographic data to create broad audience segments
• By relying solely on Amazon Ads pre-built audience segments for their industry

 

 

Which type of audience solution uses Amazon browsing, streaming, and shopping signals?

 

• Advertiser audiences
• Third-party audiences
• Amazon audiences

 

 

How does Amazon Ads optimize campaigns based on the selected goal and KPI?

 

• It adjusts bids and placements to maximize the chosen KPI
• It only optimizes for reach, regardless of the chosen goal
• It requires manual optimization regardless of the selected goal and KPI

 

 

An advertiser is planning a multi-channel campaign on Amazon Ads and wants to optimize their budget allocation across different funnel stages and ad products. Which of the following best describes how Ads Planner can help achieve this goal?

 

• By prioritizing budget allocation to the highest-performing ad product from the previous campaign
• By automatically distributing the budget equally across all available ad products
• By recommending budget allocations based on audience reach, performance data, and selected KPIs