Questions

 

A luxury watch brand wants to remarket to customers who have viewed their products. Which audience solution should they use?

 

• Third-party audiences
• Campaign remarketing (based on ASIN)
• Demographic audiences

 

 

An advertiser wants to focus on customer loyalty for their Amazon Ads campaign. Which of the following are the best metrics to measure?

 

• repeat purchases, store visits
• detail page views, add to carts
• impressions, reach

 

 

How does Ads Planner accommodate advertisers with existing planning tools?

 

• By providing a separate mobile app version
• By allowing data export to Excel for manual analysis
• By offering modular APIs for integration with current systems

 

 

Which factors does Ads Planner consider when optimizing campaigns? Select all that apply.

 

• Audience reach based on browse nodes and ASINs
• Historical performance data
• Competitor pricing strategies

 

 

When planning a multi-channel video campaign, which format offers the most flexibility in placement?

 

• Online Video (OLV) with both in-stream and out-stream options
• Streaming TV ads only
• Audio ads only

 

 

Which metrics are most appropriate for measuring the awareness stage campaigns?

 

• Reach, frequency, and viewability
• Sales and conversions
• Repeat purchases and store visits