Questions

 

What is the primary function of Amazon Ads’ media planning suite?

 

• To help reach and convert audiences by connecting different ad products and formats
• To measure competitor advertising
• To manage social media campaigns

 

 

How do audience insights benefit advertisers in their campaign planning?

 

• They help advertisers understand their potential audience size and tailor content to specific segments
• They provide information about competitors’ advertising strategies
• They guarantee a specific return on investment for ad campaigns

 

 

A new brand is launching in the Amazon store and wants to build awareness before driving sales. Which combination of ad products would you recommend?

 

• Only Sponsored Display remarketing
• Streaming TV ads and Sponsored Brands for initial awareness, followed by Sponsored Products for conversion
• Only Sponsored Products for immediate sales

 

 

A brand notices their ads are getting impressions but wants to understand if customers are actually seeing them. Which measurement metric should they focus on?

 

• Viewability metrics
• Success metrics
• New-to-brand metrics

 

 

Amazon Ads signals can only be leveraged within Amazon owned and operated (O&O) properties like Prime Video, Twitch, and Amazon stores.

 

• True

 

• False

 

 

You’re an advertiser planning a campaign to promote your brand’s sustainable home appliances. How would Ads Planner’s audience insights benefit your campaign planning?

 

• It would help quantify the total addressable audience for sustainable products and provide their demographic profile
• It would help you predict the exact return on investment you can expect from your advertising budget
• It would help you better understand peer brands’ advertising strategies and budgets.