Questions

 

What are the three main types of supply sources used by Amazon Ads?

 

• Third-party publishers, retail stores, and mobile apps
• Amazon Owned & Operated (O&O), Amazon Publisher Direct, and Exchanges
• Social media, display ads, and streaming

 

 

How does using third-party audiences help advertisers?

 

• It helps you reduce the overall cost of advertising campaigns
• It guarantees higher conversion rates for all products
• It helps you understand your potential shoppers, leading to more effective media planning and campaign execution

 

 

A new skincare brand wants to establish market presence using Amazon Ads signals. What would be the most strategic approach?

 

• Focus exclusively on engaging customers who have viewed competitor products and implement aggressive pricing strategies
• Use shopping, entertainment, and device signals to understand customers’ actions and create full-funnel campaigns across formats
• Analyze historical shopping trends across beauty categories and engage audiences accordingly

 

 

An advertiser aims to expand their reach to new potential customers. Their current Sponsored Products campaigns are driving strong sales, but primarily from existing customers. Which strategy would most likely help achieve their goal of reaching new audiences?

 

• Switch entirely to Sponsored Brands campaigns
• Implement a Sponsored Display campaign with lifestyle audiences
• Increase budget on existing Sponsored Products campaigns

 

 

What type of audience solution allows advertisers to use their own first-party signals?

 

• Contextual Ad Placement
• Amazon audiences
• Advertiser audiences

 

 

How can advertisers use both pre-curated and custom audience groups to create a more nuanced and effective engagement strategy?

 

• Use pre-curated groups for broad engagement and custom audiences for re-engaging
• Only use custom audiences, as they’re always more effective
• Always use pre-curated groups as they’re easier to set up