Questions

You want to run a store experiment on Google Play. With which of the following attributes can you experiment?

• Category
• Tags
• Promo video
• User acquisition

 

Explanation:

Promo video: The document mentions that you can create and upload your store listing graphic assets, including app icon, feature graphic, and promotional video. This implies that the promo video is an element you can customize and experiment with.

The other options are not suitable for store listing experiments:

• Category: The document states that you can only choose one category for your app or game, suggesting that it’s not an experimental attribute.
• Tags: Similar to categories, tags are selected based on the app’s content and are not meant to be experimented with. The document advises to only change your app’s tags if you make significant changes to the content or functionality of your app.
• User acquisition: User acquisition refers to the process of gaining new users, and it’s not a specific attribute of a store listing that can be directly manipulated in an experiment.

The main chapter where the reference to the correct answer can be found is “Create a Google Play Store listing” under the section “Graphics”.

 

You want to ensure that you use best practices for your feature graphics in your store listing. Which of the following guidelines should you follow?

• Add important elements only toward the top and bottom edges of graphics to accommodate multiple screen sizes.
• Add as much detail as possible with large text descriptions to ensure that your users are fully informed.
• Add important elements only toward the right and left edges of graphics to accommodate multiple screen sizes.
• Use graphics that convey app or game experiences, and highlight the core value proposition.

 

Explanation:

• Focus on User Benefits: Highlighting the core value proposition through graphics helps users quickly understand what your app or game offers and why they should be interested.
• Visual Communication: Graphics are more engaging than text and can effectively convey the essence of your app’s experience.
• Best Practices: This aligns with the best practices mentioned in the “Graphics” section of “Chapter Name – Create a Google Play Store listing.”

The other options are incorrect:

• Adding important elements only toward the top and bottom edges: This would not accommodate multiple screen sizes effectively. Important elements should be centered.
• Adding large text descriptions: Too much text can overwhelm users and make the graphic less visually appealing.
• Adding important elements only toward the right and left edges: Similar to the first incorrect option, this would not ensure proper scaling for different screen sizes.

The main chapter where the reference to the correct answer can be found is “Create a Google Play Store listing”. The section on “Graphics” provides guidance on creating effective feature graphics.

 

Which of the following is a recommended best practice when you work with feature graphics for your Google Play store listing?

• Use mismatched graphics between the app icon and feature graphic to catch your audience’s attention.
• Emphasize the use of text to appeal to the broadest possible audience.
• Resize your image up to five inches in width to see how it works on multiple devices.
• Ensure that your feature graphic scales well for different screen sizes.

 

Explanation:

• User Experience: A feature graphic that scales well ensures that your app or game is visually appealing and easy to understand on various devices, from small phones to large tablets. This provides a positive user experience and increases the likelihood of users engaging with your store listing.
• Clarity and Readability: A scalable feature graphic maintains its clarity and readability across different screen resolutions and sizes. This ensures that your message and visuals are effectively communicated to all potential users.
• Best Practices: The text emphasizes the importance of designing for scale and keeping important elements towards the center of graphics. This directly relates to ensuring that your feature graphic adapts well to different screen sizes.

The other options are not recommended:

• Mismatched graphics: Using mismatched graphics can create a disjointed and unprofessional look for your store listing. Consistency between the app icon and feature graphic helps establish a cohesive brand identity.
• Emphasize the use of text:  Minimizing text in feature graphics is generally recommended, as too much text can be overwhelming and difficult to read, especially on smaller screens.
• Resize your image up to five inches in width: While testing your graphic on different sizes is essential, resizing it to a specific dimension might not be sufficient to ensure scalability across all devices.

The reference to this best practice is found in “Create a Google Play Store listing”, under the “Graphics” section. It specifically advises to “To ensure your store listing looks great on multiple screen sizes, design for scale and keep important elements towards the center of graphics.”

 

All of the following can be accomplished by creating a local store listing for your app in Google Play EXCEPT

• Allow users to “set their own price” of the app before they purchase it.
• Adjust the purchase price to accommodate the cost of living of a different geographic region.
• Modify the Google Play store listing policies to match the culture of a different geographic region.
• Create an app icon that uses the preferred colors of a new targeted geographic region.

 

Explanation:

When creating a local store listing for your app in Google Play, you can adjust elements such as the purchase price to accommodate the cost of living in different regions, create app icons that appeal to specific geographic regions by using preferred colors, and customize the listing for local preferences. However, you cannot modify the Google Play store listing policies themselves, as these policies are set by Google and must be adhered to globally, regardless of geographic region.

Reference: This information is related to the chapter “Create a Google Play Store listing ” in the document, which discusses how to optimize store listings for different geographic regions, including adjusting prices and customizing visual elements like app icons. However, it is clear that modifying Google Play’s core policies is not permitted​.

 

You add a custom store listing to create text translations for Spanish speaking users, but do not localize the graphic assets. What is the likely result?

• The included text and graphics will appear in the default language untranslated.
• The text will appear in Spanish, but the graphics will not be visible to users from Spanish-speaking areas.
• Google Play Console will automatically localize the graphics to match the language of the text.
• The text will appear in Spanish and the graphics will appear in the default language.

 

Explanation:

Here’s why:

• Custom Store Listings: When you create a custom store listing for a specific language, you have the option to provide translated text and localized graphic assets.
• Untranslated Graphics: If you only translate the text and not the graphics, the text will display correctly in the target language (Spanish), but the graphics will remain in their original, default language.

The main chapter where this is discussed is Chapter Name – Create a Google Play Store listing. The section on “Translations” explains how to add translations and localized graphic assets to provide a fully localized experience for users.

 

You want to customize a component of your Google Play store listing. Which of the following components can you customize?

• Icon
• Privacy policy
• App category
• App contact details

 

Explanation:

App category: You can choose the category that best describes your app’s core functionality. This helps users discover your app when browsing or searching for apps within that category.

The other options are not customizable in the same way:

• Icon: While you can create and upload your own app icon, it must adhere to specific design guidelines and cannot be customized beyond those parameters.
• Privacy policy: You must provide a privacy policy that complies with Google Play’s policies, but you cannot customize the policy itself within the store listing.
• App contact details: You must provide accurate contact information, but this is for user support and cannot be customized for marketing purposes.

The main chapter where app categories are discussed is “Create a Google Play Store listing” under the section “Category and tags”.