Questions

Which of the following is a great way to gather private user feedback before you launch your pre-registration campaign?

• Generate and share customer surveys for open test tracks in Google Play Console.
• Ask family members to watch and review a video of your app before it’s formally published.
• Ask your fans to watch and review a video of your app before it’s formally published.
• Generate and share unique access codes for closed test tracks in Google Play Console.

 

Explanation:

• Controlled Environment: Closed test tracks provide a controlled environment where you can release your app to a limited group of testers. This allows you to gather focused feedback without exposing your app to a wider audience.
• Unique Access Codes: By sharing unique access codes, you can handpick trusted testers, ensuring that the feedback comes from people who align with your target audience.
• Valuable Insights:  Feedback from closed testing can help you identify bugs, usability issues, and areas for improvement before launching your pre-registration campaign.

The other options are not as effective:

• Public Video Reviews: Asking fans or family members to review a video might provide some general feedback, but it lacks the structured testing and targeted audience of closed tracks.
• Open Test Surveys: While open tests allow for a larger audience, they don’t provide the same level of control and focused feedback as closed tracks with unique access codes.

The reference to closed test tracks is not explicitly mentioned in the provided text. However, the text of the chapter “Create awareness and drive installs through pre-registration” does discuss the importance of testing and iterating for app discovery, which indirectly supports the concept of using closed test tracks to gather feedback before launching a pre-registration campaign.

 

You created a dog-walking services app. Which of the following descriptions complies with Google Play app store policies?

• We can walk your small dog, big dog, medium dog, old dog, young dog, rescue dog, show dog, or puppy dog while you work
• Dog owners are raving about our #1 dog walking services and big dogs, small dogs, young dogs, and rescue dogs give us 5 stars
• Download the #1 dog walking app to keep your dog happy when you are away
• Let us remove the worry about walking your pet when you are away from home.

 

Explanation:

• Focus on the service: This description clearly states the app’s core function (dog walking) and the benefit it provides (peace of mind for owners).
• No Promotional Language or Misleading Claims: It doesn’t use promotional language like “#1” or make unsubstantiated claims.
• Concise and Informative: It’s short, to the point, and provides essential information without unnecessary keywords.

The other options violate Google Play policies:

• We can walk your small dog, big dog, medium dog, old dog, young dog, rescue dog, show dog, or puppy dog while you work: Keyword stuffing and irrelevant content.
• Dog owners are raving about our #1 dog walking services and big dogs, small dogs, young dogs, and rescue dogs give us 5 stars: Includes promotional language (“#1”) and unattributed user testimonials.
• Download the #1 dog walking app to keep your dog happy when you are away: Uses promotional language (“#1”) and a call to action (“Download”).

The main chapter where these guidelines are discussed is Chapter Name – Comply with Google Play store listing policies. It emphasizes the importance of accurate and appropriate descriptions, avoiding misleading information, and complying with metadata policies.

 

Which of the following reasons might explain why you want to run a localized experiment for your Google Play app?

• You want to measure the effectiveness of a new set of default graphics in your app listing.
• You want to see if recent sales increased because you introduced app features.
• You want to monitor your app’s acquisition trends over time for different geographic regions.
• You want to measure the effectiveness of the addition of a second language for your app descriptions.

 

Explanation:

A localized experiment in Google Play allows you to test different aspects of your app listing tailored to specific languages or regions. Running such an experiment is particularly useful when you want to measure the impact of adding a new language or making other region-specific changes to your app descriptions. This helps you understand how effective these changes are in appealing to users in different linguistic or cultural contexts.

Reference: This information is found in the chapter “Optimize your store listing with experiments” within the document. This section discusses how localized experiments can be used to test variations in app listings, such as adding new languages, to better cater to specific geographic or linguistic audiences​.

 

Which of the following statements is true when identifying the target audience for your app in a Google Play store listing?

• You can select a target audience of 18+ for an app that is rated E for Everyone.
• Any app that glamorizes violent characters is automatically targeted to people older than the age of 13.
• You do not have to select a target audience if your app is suitable for all audiences.
• Any app that runs ads and is targeted to children must use Google Play certified ad SDKs.

 

Explanation:

Protecting children: Google Play has strict policies to protect children, and one of these policies is that ads shown to children must be appropriate for their age group. Google Play certified ad SDKs have been verified to comply with these policies.

The other options are incorrect:

• Content ratings vs. target audience: An app rated E for Everyone might still not be suitable for all ages, depending on its content and functionality. The target audience should reflect the intended users, not just the content rating.
• Violence and target audience: While violence is a factor in content ratings, it doesn’t automatically determine the target audience. Other factors like theme, language, and interactive elements also play a role.
• Target audience is required: Google Play requires developers to select a target audience for their app to ensure appropriate recommendations to users.

The reference to the correct answer can be found in the chapter “ Select your target audience and content settings”, in the section about “Ads”.

 

Which of the following elements can you include in an app description of your Google Play store listing?

• User testimonials
• Promotional information
• List of special app features
• Accolades and awards

 

Example:

This is because the app description is meant to highlight the app’s core features and content to set accurate user expectations. It should focus on what the app does and what benefits it offers to users.

While the other options might seem relevant, they are not suitable for the app description:

• User testimonials: These can be valuable for social proof, but they belong in the app’s reviews section, not the description.
• Promotional information:  Pricing, discounts, and sales should be mentioned separately on the store listing, not within the app description itself.
• Accolades and awards: While these can add credibility, they are better showcased in other sections of the store listing or within the app itself.

The reference to the correct answer can be found in the “Select a feature graphic” section, where it advises to “Avoid any content that reflects or suggests Google Play performance, ranking, user testimonials, accolades or awards, or price and promotional information.”

 

You want to improve the visibility of your app on Google Play following best practices. Which of the following actions should you take to improve visibility?

• Use a generic title with common terms for which users often search in apps such as yours.
• Integrate subtle misspellings of general terms in your listing to improve search results.
• Be vigilant about the maintenance and improvement of your app through regular updates.
• Do not let users provide feedback because bad reviews can hurt your ranking.

or

• Offer promotional discounts periodically when sales slow down.
• Incentivize users to provide good feedback in the form of ratings and comments.
• Create a strong user experience through regular app updates.
• Use the maximum allotment of 1,000 characters in your app’s short description.

 

Explanation:

• User Experience and Search Rankings: Google Play’s search algorithm considers the overall user experience of your app, including factors like crashes, uninstalls, and negative reviews. Regular updates demonstrate your commitment to improving the app and addressing user concerns, which can positively impact your search ranking.
• Fresh Content and Features: Updates often introduce new features or content, which can make your app more appealing to users and increase its relevance for specific search queries.
• Bug Fixes and Performance: Regular updates allow you to fix bugs and improve performance, leading to a better user experience and potentially higher ratings and reviews.

The other options are not recommended:

• Generic Title with Common Terms: A unique and descriptive title that reflects your app’s core functionality is more effective for search visibility.
• Misspelled Keywords:  Intentionally misspelling keywords is a black-hat SEO tactic that can negatively impact your app’s ranking and reputation.
• Preventing User Feedback:  User feedback, even negative reviews, provides valuable insights for improvement. Addressing concerns and actively engaging with users can improve your app’s overall quality and perception.

The main chapter where these best practices are discussed is Chapter ”Create a Google Play Store listing”. The section on “Get discovered on Google Play search” emphasizes the importance of creating a comprehensive store listing, selecting quality graphic assets, localizing your listing, and, most importantly, creating a great user experience through regular updates and engagement with users.