Questions

You want to use copyrighted material as part of your Google Play store listing. Which of the following actions should you take to comply with the owner’s copyright?

• Include the phrase, “no infringement intended” beside each copyrighted element in your listing.
• Use only photocopies or screenshots of the copyrighted material, not originals, to avoid infringement.
• Mention the copyright owner of the larger copyrighted elements in your store listing.
• Submit full documentation of licensed permission to the Google Play team before your submission.

 

Explanation:

• Authorization is Key: Using copyrighted material without proper authorization is a direct violation of copyright law and Google Play’s policies. Obtaining a license from the copyright owner grants you the legal right to use the material in your store listing.
• Documentation: Submitting the documentation to Google Play demonstrates that you have obtained the necessary permissions and helps avoid any potential legal issues or removal of your app from the store.

The main chapter where this is discussed is “Comply with Google Play store listing policies”. The section on “Authorization” specifically states that you must “secure the rights to all elements that aren’t your original work” and that giving credit or disclaimers is not a substitute for proper authorization. The section also mentions that if you have authorization, you should “provide advance notice to the Google Play App Review team.”

 

Which type of image can you include in your Google Play store listing without submission of documented permission?

• Photos taken from a public figure or social-media account that you like to follow
• The team logo of a college sports team that you want to use for a sports gaming app
• Photos of exotic wildlife that you personally took during your last vacation
• The cover art of an old record of your favorite band that you purchased years ago

 

Explanation:

• Original Content: Photos that you took yourself are considered your original work and intellectual property. You own the copyright to these photos and can use them freely in your app listing without seeking permission from others.

The other options involve copyrighted material that requires permission:

• Photos from Public Figures/Social Media:  Photos taken from a public figure’s social media account or professional images of public figures are typically copyrighted and require permission for use.
• College Sports Team Logo: Logos are trademarked and protected intellectual property. Using them without permission is a violation of trademark law.
• Cover Art of an Old Record: Cover art is copyrighted material owned by the artist or record label. Using it without permission constitutes copyright infringement.

The main chapter where this is discussed is “Comply with Google Play store listing policies”. The section on “Copyright” specifically addresses the use of copyrighted content in graphic assets and emphasizes the need for authorization or a legally valid reason to use such material. The section on “Examples of intellectual property covered by copyright” further lists examples of copyrighted material, including cover art and photos of public figures.

 

You want to examine your app’s engagement data. Where can you find engagement data that pertains to your Google Play store app?

• The Statistics page of the Google Play Console
• The Conversion Analysis page of the Google Play Console
• The Google Play Developer Policy Center report
• The Store Analysis-by-engagement report

 

Explanation:

Store Analysis-by-engagement report: While not explicitly mentioned in the text, this report is the most likely source of engagement data. The document emphasizes the importance of understanding user engagement and mentions various metrics related to it. This report would likely provide insights into how users interact with your app after installation.

 

Why would the number of store listing acquisitions for your app be less than the total number of installs in the store analysis report?

• Some of the users installed your app on multiple devices.
• Some of the users deleted the app within 30 days of installation.
• Store listing acquisitions are not available.
• Some users installed the app from a source other than the Google Play store.

 

Explanation:

• Store Listing Acquisitions: This metric specifically tracks the number of users who installed your app directly from your Google Play Store listing. It reflects the effectiveness of your store listing in attracting and converting users.
• Total Installs: This metric includes all installs of your app, regardless of the source. This means it accounts for installs from other sources like third-party app stores, direct APK downloads, or pre-installed apps on devices.

Therefore, if users installed your app from sources other than your Google Play Store listing, the number of store listing acquisitions would be lower than the total number of installs.

The other options are not the primary reasons for this discrepancy:

• Multiple Device Installs: While this could contribute to a slight difference, it’s less likely to be the main reason for a significant discrepancy between store listing acquisitions and total installs.
• Deleted Apps within 30 Days: This affects retention and churn metrics, not the initial installation count.
• Store Listing Acquisitions Availability: Store listing acquisitions data is available in the store analysis report.

The information about store listing acquisitions and total installs can be found indirectly in the document. While not explicitly mentioned in a chapter titled ” Translate and localize your store listing”, the document discusses various metrics related to user acquisition and app performance. This implies that understanding the difference between these metrics is crucial for analyzing your app’s growth and success on the Google Play Store.

 

You want to measure installs in the store analysis report. Which dimension can help you with your analysis?

• Daily active users
• Language
• Deactivations
• Acquisitions

 

Explanation:

Acquisitions is a dimension in the store analysis report that focuses on how users find and install your app. This includes metrics like first time installers (users who installed your app for the first time) and reinstalls (users who reinstalled your app after uninstalling it). These metrics directly measure installs and provide insights into your app’s growth.

The other options are not directly related to measuring installs:

• Daily active users: This metric measures user engagement, not the number of installs.
• Language: This dimension helps you understand the language preferences of your users, but it doesn’t directly track installs.
• Deactivations: This metric tracks the number of users who uninstalled your app, providing insights into churn but not new installs.

The reference to the correct answer can be found indirectly in the chapter “Explore overall acquisition performance with store analysis”. While not explicitly mentioned in a chapter, it discusses the importance of understanding user acquisition and using metrics to measure app performance. This implies that the Acquisitions dimension would be relevant for measuring installs.

 

You want to increase your app’s adoption rate, so you include positive user testimonials in your app description. Which of the following is the correct way to do so?

• Include unattributed or anonymous user testimonials in your app’s metadata.
• Add a comparison of your app or game to other apps or games that are similarly priced.
• Post your users’ comments anonymously to preserve their privacy.
• Ensure that your testimonials are written by people who aren’t motivated by financial gain.

 

Explanation:

• Authenticity and Trust: Testimonials from users who have no financial stake in your app are more likely to be perceived as genuine and trustworthy by potential users. This can positively influence their decision to download your app.
• Google Play Policy: While the provided text doesn’t explicitly address user testimonials, it emphasizes the importance of honesty and transparency in your store listing. Using testimonials that could be perceived as biased or incentivized would violate this principle.

The other options are incorrect:

• Anonymous Testimonials: Google Play’s metadata policy prohibits the inclusion of anonymous user testimonials in your app description.
• Unattributed Testimonials:  Similar to anonymous testimonials, unattributed testimonials lack credibility and transparency.
• Comparison to Competitors:  Directly comparing your app to competitors in the description is generally discouraged, as it can be seen as promotional or misleading.

The main chapter where the reference to the correct answer can be found is “ Comply with Google Play store listing policies”. While the text doesn’t directly mention user testimonials, it emphasizes the importance of honest and transparent practices in the store listing, which implies that using unbiased testimonials would be in line with these principles.