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Questions

Which of these reports highlight how users behave on product detail pages based on the type of device they’re using?

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Which of these reports highlight how users behave on product detail pages based on the type of device they’re using?

  • The Events Report
  • The Pages and Screens Report
  • The Tech Details Report
  • The User Acquisition Report
Explanation:
The Tech Details Report is correct because this report specifically focuses on analyzing user interactions based on the type of device they are using, providing insights into how different device categories (such as mobile, tablet, and desktop) affect behavior on product detail pages. By examining this report, businesses can understand how device type influences user engagement, conversion rates, and overall performance on product pages. This information is essential for optimizing the user experience and tailoring strategies to meet the needs of users on various devices.

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and determine how well they’re succeeding or failing at each step?

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Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and determine how well they’re succeeding or failing at each step?

  • Free form helps visualize these steps.
  • Cohort explorations helps visualize these steps.
  • Segment overlap helps visualize these steps.
  • Funnel exploration helps visualize these steps.
or
  • Free form
  • Cohort explorations
  • Segment overlap
  • Funnel exploration

 

Explanation:

Funnel exploration helps visualize these steps because this technique is specifically designed to illustrate the sequence of actions users take toward completing a key task or conversion. By using funnel exploration, you can create a visual representation of each stage in the user journey, enabling you to assess where users drop off or succeed at each step. This insight is vital for identifying bottlenecks in the conversion process and for optimizing user experience, as it highlights the effectiveness of your strategies in guiding users through the desired actions on your website or app.

 

Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.

Read more here: https://support.google.com/analytics/answer/9327974

 

Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?

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Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?

  • Add it to Collection.
  • Add it to Admin.
  • Add it to Library.
  • Add it to Explore.

 

Explanation:

Add it to Collection because this option allows your colleague to place the customized report directly in the left-hand navigation of Google Analytics, making it easily accessible for future use. By adding the report to the Collection, it becomes part of a curated set of reports that users can quickly reference, enhancing their ability to monitor key metrics and insights without navigating through multiple sections of the interface. This feature improves workflow efficiency and ensures that important reports are readily available for analysis.

You’ve noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?

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You’ve noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues?

  • Use page path, screen resolution, item name.
  • Use OS version, operating system with version, key event.
  • Use country, OS version, operating system with version.
  • Use item name, device category, date.

 

Explanation:

The correct answer is Use country, OS version, operating system with version. Analyzing these dimensions helps identify discrepancies by providing insights into user behavior across different geographic locations and platforms. By looking at the country, you can determine if certain regions are experiencing unusual traffic patterns or if there are discrepancies in engagement metrics. Additionally, examining the OS version and operating system can reveal if issues are related to specific devices or software versions, enabling targeted troubleshooting to address any potential anomalies in your Google Analytics data.

You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

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You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

  • It’s in the Advertising section.
  • It’s in the Admin section.
  • It’s in the Reports section.
  • It’s in the Explore section.
Explanation:
It’s in the Explore section because this area of Google Analytics is specifically designed to go beyond standard reports, offering advanced analysis techniques that help uncover deeper insights into customer engagement. The Explore section provides various exploration tools, such as funnel analysis, segment overlap, and path analysis, allowing users to create customized reports and visualize data in more meaningful ways. This capability enables businesses to gain a better understanding of user behavior, identify trends, and make data-driven decisions to enhance customer engagement.

Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.

Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:

  • quickly perform ad hoc queries
  • easily configure and switch between techniques
  • sort, refactor, and drill down into the data
  • focus on the most relevant data by using filters and segments
  • create segments and audiences
  • share your explorations with other users of the same Google Analytics property
  • export the exploration data for use in other tools

Read more here: https://support.google.com/analytics/answer/7579450

 

Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can’t be spotted through direct observation?

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Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can’t be spotted through direct observation?

  • The Key event modeling feature
  • The Conversion window feature
  • The Conversion events feature
  • The Attribution paths feature

 

Explanation:

The correct answer is The Key event modeling feature. This feature in Google Analytics leverages machine learning and Google AI to identify and measure conversions that may not be directly observable through traditional tracking methods. By utilizing algorithms that analyze user behavior patterns, the Key event modeling feature can detect significant events that indicate conversion potential, even if they occur in indirect ways. This capability enhances the accuracy of conversion tracking, allowing businesses to better understand user interactions and optimize their marketing strategies accordingly.