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Questions

Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.

By

Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.

  • True
  • False

 

Explanation:

The selected answer True is correct because Amazon DSP is available to all advertisers, regardless of whether they sell products directly on the Amazon store or not. This means that both companies who offer physical products on Amazon as well as those who offer services or products outside of Amazon’s marketplace can use Amazon DSP to run programmatic advertising campaigns. The platform allows advertisers to access a wide range of ad inventory across Amazon’s own properties and third-party websites, enabling them to reach their target audiences effectively, even if they do not sell products through Amazon itself. This flexibility makes Amazon DSP a valuable tool for a variety of businesses.

 

Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.

By

Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.

  • False
  • True

 

Explanation:

The selected answer **True** is correct because Amazon DSP campaigns can indeed link to both Amazon destinations, such as a product detail page on Amazon.com, as well as non-Amazon destinations, such as a brand’s website. This flexibility allows advertisers to drive traffic not only to their Amazon listings, which can help increase sales within Amazon’s ecosystem, but also to external websites, such as branded landing pages or e-commerce sites, to drive additional conversions or engagements. This dual capability enhances the versatility of Amazon DSP, enabling advertisers to achieve a variety of campaign objectives and expand their reach both within and outside of the Amazon platform.

 

Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.

By

Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.

  • False
  • True

 

Explanation:

The selected answer **True** is correct because Amazon DSP indeed allows advertisers to create and download custom reports that are tailored to their specific campaign goals. By offering the ability to configure reports with chosen metrics and dimensions, Amazon DSP provides flexibility for advertisers to analyze key performance indicators (KPIs) that are most relevant to their campaigns. This level of customization enables advertisers to track specific data points, such as impressions, clicks, conversions, and audience segments, ensuring that they can make data-driven decisions and optimize their campaigns more effectively.

 

Amar, an advertiser, wants to track traffic on his brand’s website as well as physical retail transactions. What tool could he use to track both things?

By

Amar, an advertiser, wants to track traffic on his brand’s website as well as physical retail transactions. What tool could he use to track both things?

  • Conversions API (CAPI)
  • Amazon Ad Tag (AAT)
  • Data management platforms (DMP)

 

Explanation:

The correct answer is **Conversions API (CAPI)** because the Conversions API (CAPI) is specifically designed to track both online and offline events, such as website traffic and physical retail transactions. With CAPI, Amar can capture data from his brand’s website as well as from physical retail stores by integrating with his point-of-sale system or other offline tracking tools. This allows for a comprehensive view of how digital advertising impacts both online behavior and in-store purchases. The Amazon Ad Tag (AAT) is focused on tracking online interactions like clicks and product views, while Data Management Platforms (DMPs) help aggregate and analyze data but are not specifically designed for directly tracking both online and offline conversions in the same way as CAPI.

 

Advertisers pay for Sponsored Brand video ads when ads are viewed by shoppers.

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Advertisers pay for Sponsored Brand video ads when ads are viewed by shoppers.

  • False
  • True

 

Explanation:

The correct answer is **False**. Advertisers do not pay for Sponsored Brands video ads based on when the ads are viewed by shoppers. Instead, Sponsored Brands video ads operate on a cost-per-click (CPC) or cost-per-impression (CPM) model, depending on how the campaign is structured. Advertisers are charged when users click on the ad or when the ad is shown to a user, but the payment is not directly tied to whether the ad is viewed. This model allows advertisers to focus on driving traffic to product detail pages or specific landing pages and ensures they are only paying for meaningful interactions, such as clicks or impressions, rather than just views.

 

Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.

By

Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.

  • False
  • True

 

Explanation:

The selected answer **True** is correct because Amazon DSP allows advertisers to reach shoppers at various stages of the purchasing journey, including those who may not be actively shopping. By serving ads across a wide range of popular apps and third-party websites, Amazon DSP enables advertisers to build brand awareness and engage with a broader audience, even when shoppers are not actively searching for products. This aligns with a full-funnel approach, where ads can be strategically placed to capture attention and create interest at the top of the funnel, fostering brand recognition and ultimately guiding potential customers toward later stages like consideration and conversion.