Questions

Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a “Learn More” button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?

• Company logos are not permitted in video advertisements
• Video animations must be a minimum of 15 seconds long
• Ads cannot use discount promotional banners, unless the sale is active

 

Explanation:

The correct answer is “Ads cannot use discount promotional banners, unless the sale is active” because Amazon’s creative guidelines prohibit the use of discount or promotional banners in ads unless the sale or promotion is currently active. This ensures that the advertisement remains truthful and does not mislead customers by advertising discounts for sales that have not yet started or have already ended. In this case, the video ad featured a seasonal discount banner, which likely did not align with the timing of the sale, causing the ad to be rejected for non-compliance with Amazon’s policies. The other options, such as the use of company logos or video animation duration, do not apply as the real issue in this case was the improper use of the discount promotional banner.

 

Fill in the blank: If the projected spend of all line items sums to an amount less than your order budget, then your budget is _______

• Overpacing
• Underpacing
• On pace

 

Explanation:

The correct answer is **Underpacing** because if the projected spend of all line items sums to an amount less than the order budget, it means that the campaign is not spending as expected and is behind the pace required to fully utilize the budget. Underpacing indicates that the campaign is not using the allocated budget efficiently, which could result in missed opportunities to reach the target audience or deliver the desired results within the set time frame. This situation often requires optimization adjustments, such as increasing bids or broadening targeting, to ensure the campaign spends its full budget and meets its performance goals.

 

Dev has uploaded a creative including their brand logo, a call to action to “shop now”, high quality imagery, legible text, the prime day logo, and 15 second animation. The creative was rejected due to non-compliance with creative guidelines. Why was the item non-compliant?

• Creatives cannot use brand logos
• Creative animations must be at least 20 seconds
• Creatives cannot use Amazon logos

 

Explanation:

The correct answer is **Creatives cannot use Amazon logos** because Amazon has strict guidelines regarding the use of its logos, including the Prime Day logo. In this case, the inclusion of the Prime Day logo in the creative violated these guidelines, leading to the rejection of the ad. Amazon’s policies prohibit the use of its proprietary logos and trademarks in third-party creatives unless explicitly authorized, as this ensures brand consistency and prevents unauthorized associations or misrepresentations. While other elements, such as brand logos and animations, may follow specific guidelines, the primary reason for non-compliance here was the use of Amazon’s logos, which is restricted in creatives without approval.