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Questions

Jason, an advertiser for a brand that does not sell on Amazon, is running a link out campaign and wants to drive traffic to his automotive website. What type of component-based creative should Jason use to achieve this?

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Jason, an advertiser for a brand that does not sell on Amazon, is running a link out campaign and wants to drive traffic to his automotive website. What type of component-based creative should Jason use to achieve this?

  • Brand Store Creative (BSC)
  • Responsive eCommerce Creative (REC)
  • Asset Based Creative (ABC)

 

Explanation:

The correct answer is **Asset Based Creative (ABC)** because Asset Based Creative (ABC) is the most suitable type of creative for a link-out campaign where the goal is to drive traffic to a website, such as Jason’s automotive website. ABC allows advertisers to create custom creatives that include elements like images, headlines, and calls to action, which can be linked directly to external sites, like a non-Amazon eCommerce website. This makes it ideal for campaigns that aim to direct traffic away from Amazon, as in Jason’s case. The other creative types, such as Brand Store Creative (BSC) and Responsive eCommerce Creative (REC), are more focused on driving traffic within Amazon or enhancing product listings on Amazon, making them less appropriate for Jason’s link-out objective.

 

Jack and Jill want to run an ad with copy that reads “Learn more about our brand”. Is this copy compliant with policy?

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Jack and Jill want to run an ad with copy that reads “Learn more about our brand”. Is this copy compliant with policy?

  • False
  • True

 

Explanation:

The selected answer **True** is correct because the copy ‘Learn more about our brand’ is compliant with Amazon Ads policies. Amazon’s advertising guidelines encourage transparency and clear communication, and this phrase is neutral and informative without making exaggerated claims or creating a misleading sense of urgency. It simply invites users to engage with the brand and learn more, which is a permissible and non-deceptive approach in ad copy. As long as the ad does not include unsubstantiated claims, misleading language, or violate other advertising standards, it adheres to Amazon’s policy.

 

Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?

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Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?

  • Online Video ads, when paired with Display ads, can help increase their visibility across multiple placements
  • Online Video ads, when paired with Display ads, can help increase their impressions, meaning more shoppers are seeing their ads
  • Online Video ads, when paired with Display ads, can help increase the detail page view rate, meaning more shoppers will consider their brand’s products

 

Explanation:

The correct answer is **Online Video ads, when paired with Display ads, can help increase the detail page view rate, meaning more shoppers will consider their brand’s products**. When combining Online Video ads with Display ads, the two solutions complement each other by driving both awareness and deeper engagement with the brand’s products. Online Video ads are highly effective at capturing attention and driving initial interest, especially in the consideration phase of the customer journey. Display ads, on the other hand, help reinforce this messaging across a wider range of placements. Together, they increase the likelihood that shoppers will visit the brand’s detail pages, boosting the detail page view rate. This heightened engagement gives the brand a stronger presence in the minds of potential customers, encouraging them to explore the products further and consider making a purchase.

 

If your video ad will play with the audio muted by default, which best practice should you follow for the creative?

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If your video ad will play with the audio muted by default, which best practice should you follow for the creative?

  • Include subtitles to display your messaging
  • Use voiceover narration to convey your messaging
  • Show rather than say, and let the visuals tell the story

 

Explanation:

The correct answer is **Show rather than say, and let the visuals tell the story**. When a video ad plays with the audio muted by default, it is essential to rely on visuals to communicate the key message effectively. This approach ensures that the ad remains impactful even when the viewer is unable to hear the audio. By using compelling imagery, dynamic visuals, and on-screen text, the ad can convey its message clearly without relying on sound. This practice is particularly important for maintaining viewer engagement and ensuring that the core message is understood, regardless of whether the audio is turned on or not. It helps make the ad more universally accessible and effective in a variety of viewing environments, such as on social media or mobile devices, where sound may be turned off.

 

If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?

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If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?

  • Sponsored Brands video
  • Twitch premium ads
  • Streaming TV ads

 

Explanation:

The correct answer is **Sponsored Brands video**. Sponsored Brands video ads are particularly effective when the objective is to capture existing demand and reach audiences who are already considering the brand. These ads appear in high-visibility placements on Amazon, such as search results and product detail pages, where shoppers are actively engaged and making purchasing decisions. By using Sponsored Brands video ads, advertisers can target customers who are in the consideration phase of their shopping journey, showcasing the brand and its products directly to these potential buyers. This ad format helps reinforce brand awareness and drive conversions by connecting with customers who are already familiar with the brand and ready to take action.

 

If your advertising objective is to build new, short-term demand and encourage browsing shoppers to consider your brand, which Amazon video ad product would be most appropriate?

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If your advertising objective is to build new, short-term demand and encourage browsing shoppers to consider your brand, which Amazon video ad product would be most appropriate?

  • Streaming TV ads
  • Online Video ads
  • Sponsored TV ads

 

Explanation:

The correct answer is **Online Video ads**. If the goal is to build new, short-term demand and encourage browsing shoppers to consider the brand, Online Video ads are the most appropriate choice. These ads are designed to engage customers during their browsing experience, whether they are watching videos, shopping, or exploring content. By appearing in relevant contexts where users are actively engaged, Online Video ads capture attention and introduce the brand to new potential customers. Their ability to reach a broad audience, combined with engaging creative formats, makes them highly effective at generating interest and driving short-term demand. This ad product is ideal for encouraging consideration among shoppers who are in the discovery phase of their buying journey.