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Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. Which type of signals should they use?

Media interactions
Retail interactions
Campaign remarketing

Explanation:

The correct answer is **Retail interactions** because retail interactions refer to behaviors that shoppers exhibit while browsing and engaging with products on Amazon.com, such as product views, additions to the shopping cart, or purchases. These interactions provide valuable insights into shopper intent and interest, making them ideal for targeting individuals who have shown interest in specific products or similar ones. By using retail interactions, Luan can create highly relevant audience segments based on actual shopping behavior on Amazon, increasing the likelihood of converting these shoppers. Media interactions and campaign remarketing focus more on external touchpoints or ad engagement, rather than shopper-specific behavior on Amazon itself.

KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” Is this compliant with Amazon Ads guidelines and acceptance policies?

By vmartinez

KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” Is this compliant with Amazon Ads guidelines and acceptance policies?

False
True

Explanation:

The selected answer **False** is correct because Amazon Ads guidelines and acceptance policies prohibit the use of misleading or overly aggressive language that creates a sense of urgency without justifiable cause. The phrase ‘Hurry, buy now!’ implies an artificial urgency and may mislead customers into making hasty purchasing decisions. Amazon’s advertising policies encourage ads that provide clear, truthful information without manipulating customer behavior. Using such phrases could be seen as violating Amazon’s guidelines related to honesty and transparency in advertising. Therefore, the correct response is that the ad is not compliant with Amazon’s policies.

Which campaign optimization strategies should you take when your PLA campaigns have low spend-through but a high ROAS? Select all that apply.

By vmartinez

Which campaign optimization strategies should you take when your PLA campaigns have low spend-through but a high ROAS? Select all that apply.

Increase bid
Decrease bid
Add SKUs to campaign
Remove low performing targets

Explanation:

The selected answer options are **correct** because when a PLA (Product Listing Ad) campaign has low spend-through but a high ROAS, the focus should be on increasing visibility and expanding the campaign’s reach while maintaining high return on ad spend. **Increasing the bid** is an effective strategy because it allows the campaign to compete more aggressively for ad placements, potentially driving more impressions and clicks, which can help increase spend-through without sacrificing ROAS. Additionally, **adding SKUs to the campaign** is another important strategy, as it broadens the range of products being advertised, thereby increasing the likelihood of attracting more shoppers and driving additional conversions. By including more relevant products, the campaign can tap into a larger audience and maintain the high ROAS. While **decreasing the bid** and **removing low performing targets** could be useful strategies in other scenarios, in this case, they would likely reduce visibility and lower overall spend-through, which contradicts the goal of improving campaign reach while maintaining strong ROAS.

Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?

By vmartinez

Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?

Equal parts breadth and depth of keyword
Focus on breadth of keywords
Focus on brand defense

Explanation:

The correct answer is **Focus on breadth of keywords**. For a Sponsored Brands video campaign focused on driving awareness, it is important to prioritize the breadth of keywords. By targeting a wide variety of relevant keywords, Khan can increase the reach of their campaign and expose their brand to a broader audience. This strategy helps capture attention from users who may not yet be familiar with the brand, but who are searching for related products or interests. Focusing on a broader range of keywords ensures that the campaign reaches potential customers at the awareness stage of the buying journey, maximizing the visibility and effectiveness of the video ads.

Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?

By vmartinez

Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?

The creative was rejected because it didn’t include the price of the Iris Snapshot 3
The creative was rejected because the product version shown in the ad doesn’t match the product on the landing page
The creative was rejected because it failed to mention the Iris Snapshot 3 Lite version also available

Explanation:

The correct answer is **The creative was rejected because the product version shown in the ad doesn’t match the product on the landing page** because advertising guidelines require that the product shown in the ad must align with the product that is being promoted or sold on the landing page. In this case, the ad features the ‘Iris Snapshot 3’ model, but the landing page links to a different version, the ‘Iris Snapshot 3 Lite,’ which creates a mismatch. This inconsistency could lead to confusion for customers and violates advertising policies that ensure clarity and transparency. The other options, such as not including the price or failing to mention the alternate version, are not the primary reasons for the rejection based on the details provided.

Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?

By vmartinez

Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?

It is typically the highest performing ad type regardless of category
This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page
eCommerce display ads are best at driving consideration

Explanation:

The selected answer **This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page** is correct because Amazon requires advertisers to use eCommerce display ads when linking to a product detail page to ensure that the pricing and product information displayed on the ad are consistent with what customers will see on the actual Amazon page. This policy is in place to prevent misleading advertising and ensure that customers receive accurate and up-to-date information, particularly regarding pricing, availability, and product details. By using eCommerce display ads, advertisers can maintain this alignment and avoid any potential issues with customer trust or dissatisfaction.