Questions

Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?

• ‘Number 1 sunscreen in the USA’
• ‘Learn more about our sunscreen’
• ‘Hurry! Limited supply!’

 

Explanation:

The selected answer “‘Learn more about our sunscreen’” is correct because it complies with Amazon’s advertising policies, which require that copy be clear, truthful, and not misleading. The phrase ‘Learn more about our sunscreen’ is informative and invites consumers to engage with the product without making exaggerated claims or creating artificial urgency. This approach aligns with Amazon’s guidelines, which discourage the use of vague or unsubstantiated statements like ‘Number 1 sunscreen in the USA’ unless supported by verifiable data. Additionally, the phrase ‘Hurry! Limited supply!’ could be seen as creating unnecessary urgency, which is typically discouraged unless there is a legitimate reason for such a claim. Therefore, ‘Learn more about our sunscreen’ is a compliant and straightforward call to action.

 

For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.

• True
• False

 

Explanation:

The selected answer **True** is correct because the ‘total’ metric for any conversion event in Amazon Ads includes both brand halo conversions and promoted conversions. Brand halo conversions refer to the indirect impact of a campaign, where a customer may not click on an ad but still purchases the product later due to the increased brand awareness generated by the campaign. Promoted conversions are direct conversions that result from interactions with the ad itself. By combining both types of conversions, the ‘total’ metric provides a comprehensive view of the overall impact of a campaign, reflecting both immediate and longer-term effects on sales.

 

Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?

• Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days
• Create a campaign focused on views remarketing audiences
• Create campaign using custom audience that includes a mix of in-market, lifestyle, and demographic audiences

 

Explanation:

The selected answer “Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days” is correct because this strategy is specifically designed to target new-to-brand sales by excluding existing customers who have already purchased from the brand within the past year. By excluding previous customers, Finnigan can focus on reaching new prospects who have not yet interacted with their brand, increasing the likelihood of attracting new customers. This approach is ideal for growing new-to-brand sales because it ensures the campaign targets fresh audiences, maximizing the potential for acquiring new customers and expanding the brand’s customer base.

 

Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory in both desktop and mobile environments.

• False
• True

 

Explanation:

The correct answer is **True** because Amazon’s Demand-Side Platform (DSP) allows advertisers to purchase display ads that can run on both Amazon-owned inventory, such as Amazon’s website and apps, as well as third-party inventory through various external websites and apps. This means that ads can be displayed not only across Amazon’s own ecosystem but also on other websites and mobile environments that participate in Amazon’s advertising network. This broadens the reach of display ads purchased through Amazon DSP, making them visible to a larger audience across desktop and mobile devices, enhancing targeting options and campaign effectiveness.