True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
- False
- True
Questions
Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?
Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?
- 10 days
- 1 day
- 7 days
- 30 days
Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?
Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?
- UNMISSABLE SUMMER DEALS!
- Upgrade today
- Shop now!
- Hurry while supplies last
Which of the following are variables that may affect campaign performance?
Which of the following are variables that may affect campaign performance?
- all of these
- Poor customer reviews
- Out-of-stock issues
- Prime Day
Which supply option consists of exclusive inventory available through the Amazon DSP?
Which supply option consists of exclusive inventory available through the Amazon DSP?
- Amazon O&O properties
- Third-party exchanges
- Private marketplaces (PMPs)
- Amazon Publisher Services
Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?
Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?
- Shift budget from high-performing line items to the underperforming/underdelivering line items.
- Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
- Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
- Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions