Questions

Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?

 

• search term report
• advertised product report
• targeting report
• performance over time report
• placement report

 

If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

 

• Add only best selling ASINs
• None of these
• Add more strong ASINs
• Add 5 ASINs per campaign

 

Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?

 

• Sponsored Products

 

• Sponsored Brands

 

Brand or author awareness is measured by ___.

 

• ACOS
• Impressions
• CTR
• KENP

 

A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?

 

• Targeting by category
• Targeting by keyword
• All of these
• Targeting by individual product

 

Campaign efficiency is measured by ___. Select all that apply.

 

• ACOS
• KENP
• Impressions
• CTR