Questions

Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.

 

• Increase bids on keywords with high ACOS
• Decrease bids on keywords with low KENP reads or royalties
• Decrease bids on keywords with high ACOS
• Increase bids on keywords with high impressions

 

Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

 

• the campaign automatically continued running on Tuesday
• the campaign paused until Santiago increased the budget on Wednesday
• the campaign automatically ended on Tuesday
• the campaign paused until automatically resuming on Wednesday

 

Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

 

• cost-per-click
• relevancy
• engagement
• ad spend

 

Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?

 

• broad match
• phrase match
• exact match
• negative phrase match

 

Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

 

• decrease bids on low performing keywords
• add new keywords
• add negative keywords
• remove underperforming keywords

 

Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?

 

• Sponsored Products

 

• Sponsored Brands