Questions

Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

 

• Shift budget from that line item to higher performing line items.
• Increase frequency cap on that line item to serve more impressions.
• Decrease frequency cap on that line item to serve less impressions.
• Maintain bids and frequency caps.

 

True or false? The Amazon DSP is only available in a self-service model.

 

• True

 

• False

 

Which of the following statements about private marketplaces (PMPs) are true?

 

• PMPs are invitation-only marketplaces.
• PMPs allow advertisers broader access to third-party supply.
• PMPs leverage Amazon’s header-bidding integrations.
• PMPs extend the benefits of programmatic to specific publisher buys.

 

When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?

 

• Link in customer flow

 

• Link out customer flow

 

Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?

• Deal report
• Performance report
• 3P vendor report
• Audience segmentation report

 

Related queston:

Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?

 

Which of these buying method provides advertisers higher priority to inventory?

 

• Fixed price
• Open auction
• Private auction