Questions

 

True or false? It is difficult to know what type of prospects or accounts make up a client’s email list until they’ve tested the variables via A/B testing.

 

• True

 

• False

 

Which of the following steps would help sales and marketing leaders deepen communication between their organizations? Check all that apply.

 

• Auditing existing buyer personas to make sure that both organizations agree on definitions and attributes

• Documenting content gaps along the buyer’s journey for individual leads or accounts, and how marketing could better support sales efforts and qualification

• Creating a “Closed Lost, Unsure” nurturing strategy to help reinvigorate uncertain deals in partnership with targeted marketing efforts
• Setting a downgrade quota to prevent target accounts from growing too quickly

 

When working with B2B clients who may be interested in pursuing ABM, you’ll have to adjust your approach to focus on the following:

 

• Account or company-level metrics
• Scoring for companies and deals, not just leads
• Making sure sales reps have access to all information about an account’s marketing activities
• All of the above

 

Which of the following is NOT an example of advertising automation?

 

• Social ad retargeting
• Behavioral retargeting
• Remarketing
• Property value duplication workflows

 

Which of the following are ways you could help your client segment their email lists?

 

• Geographical location
• Lifecycle stage
• Industry
• Language
• All of the above

 

Which of the following is NOT an example of a lead magnet?

 

• Ebook
• Whitepaper
• Topic cluster
• Webinar