Questions

Which of the following roles typically fall into the “responsible stakeholder” matrix category? Choose all that apply.

 

• IT leaders
• Account managers
• CEO
• Support engineers

 

Which of the following questions does NOT fit in your final conversations with the client?

 

• Did you meet your client’s standard for success, based upon the goals set at the outset and refined throughout?
• How comfortable is the client with where your firm is in the implementation timeline?
• What would your client’s team like more information or training on?
• Who will be the client’s champion?

 

 

True or false? Its recommended partners assign 3 responsible individuals to each task with a deadline, to ensure that the project runs smoothly.

 

• True

 

• False

 

Which of the following should you set up with your client after their Marketing Hub migration is complete?

 

• Additional assessment conversations with your supervisory committee
• Regular cadence of meetings to check on progress
• A tight feedback loop with the client’s end users
• A ticketing system for ongoing client support
• All of the above

 

 

True or false? Each Marketing Hub implementation project should have ambitious goals. At the beginning of the process, work with the client’s team to set high thresholds for campaign KPIs, email deliverability benchmarks, landing page conversion rates, and so on.

 

• True

 

• False

 

 

True or false? The definition of success for a project should include relevant metrics, and each definition of success should be specific, measurable, attainable, relevant, and timely.

 

• True

 

• False