Questions

 

Conversion tracking for websites allows you to track:

 

•  detailed information about someone’s location
•  how long someone spent looking at your ad before taking action
•  the actions someone takes after viewing or engaging with your ads on Twitter
•  the amount of time someone spent searching for something on your website

 

 

_________ are clickable images or videos that drive users directly to your website.

 

•  Twitter Video Ads
•  Twitter Image Ads
•  Website Click Ads
•  App Install Ads

 

 

What are the two types of attribution windows you can set for your campaign? (select two)

 

•  Post-login
•  Post-engagment
•  Post-view
•  Post-acquisition

 

 

What are the two things you must do before creating an App Installs campaign? (select two)

 

•  You need to set up your SKAd Network connection
•  Your app must have at least a 4.0 rating on the app store
•  You need to set up your MACT Partner
•  You need to set up your iOS Tracking Pixel

 

 

For App Re-engagement campaigns, we recommend targeting:

 

•  Only users with an iOS device
•  As broadly as possible at first
•  Only a select group of users
•  Only users with an Android device

 

 

Which ad formats can be used in Twitter’s performance ad campaigns? (select all that apply)

 

•  Image Ads
•  Video Ads
•  Text Ads
•  Carousel Ads