Questions

You have been tasked to create a crisis management plan for your brand. What is one important piece of information that should be included in it?

Choose only ONE best answer.

• A Salary information on each employee and contractor
• B Contact information of decision-makers for each platform
• C Information on your competition that you can leverage
• D Important information on your engagement metrics

 

Explanation:

Contact information on key decision-makers for your socials is a must for a strong crisis management plan.

 

It’s now safe to post, but the crisis is still lingering in online conversations. What steps should you take to make sure that your content is not insensitive?

 

Choose only ONE best answer.

• A Comb through your socials for any copy that may be viewed as problematic and remove them.
• B Retroactively go into your socials and rewrite copy you have already posted.
• C Do nothing. Audiences will understand that your copy does not reflect your brand’s thoughts on current events.
• D Delete your content before the crisis and start anew with content that is sensitive to the new reality.

 

Explanation:

Comb through your scheduled content to look for words or emojis that may be viewed as problematic and remove them.

 

One of your roles as a social media marketer is to mitigate any chance of getting blindsided by a crisis. How do you do that?

 

Choose only ONE best answer.

• A A proactive social listening strategy
• B Follow social channels that cover global events
• C Look at historical data to see when crises usually occur
• D Have copy prepared in response to any possible crisis

 

Explanation:

A proactive social listening strategy is the best way to make sure you are prepared to take on a sudden crisis.

 

What does accessibility mean in social media?

• Socials that are available to everyone, regardless of disability
• Socials that display correctly on every device
• Socials that can be understood in most common languages
• Socials that are available on all networks

 

Explanation:

Accessibility in social media refers to making online content and platforms inclusive and usable for everyone, regardless of their abilities or disabilities. It involves ensuring that individuals with diverse needs, including those with disabilities, can access, understand, and interact with social media content and features. Accessibility in social media encompasses several aspects, including:

1. Socials that are available to everyone, regardless of disability:
   • This involves designing social media platforms and content in a way that accommodates individuals with disabilities, such as providing alternative text for images, captions for videos, and ensuring compatibility with assistive technologies like screen readers.
2. Socials that display correctly on every device:
   • Ensuring that social media content is responsive and displays correctly on various devices, including smartphones, tablets, and desktop computers. This helps users have a consistent and accessible experience regardless of the device they are using.
3. Socials that can be understood in most common languages:
   • Making social media content understandable to a diverse audience by providing translations or offering content in multiple languages. This supports inclusivity by reaching users who speak different languages.

While availability on all networks is a consideration for broader reach, it is not the primary focus of accessibility. Accessibility primarily centers around making social media content and platforms inclusive and usable for everyone, especially those with disabilities.

 

Inclusivity means making sure everyone feels welcome, especially those that have been historically marginalized. Which of these are examples of using inclusivity in your socials? (Choose Three Answers)

• Using correct terminology (visually impaired)
• Using neutral language (salesperson vs. salesman)
• Considering many identities in your copy (Gender, Cultue,etc)
• Making sure you are represented (Share what you know)

 

Explanation:

Examples of using inclusivity in your socials include:

1. Using correct terminology (visually impaired):
   • Employing accurate and respectful language is crucial for inclusivity. Using correct terminology, such as “visually impaired” instead of potentially stigmatizing terms, helps create a welcoming environment for individuals with different abilities.
2. Using neutral language (salesperson vs. salesman):
   • Adopting neutral language avoids reinforcing gender stereotypes and ensures that your content is inclusive. For example, using “salesperson” instead of “salesman” acknowledges and respects gender diversity in various roles.
3. Considering many identities in your copy (Gender, Culture, etc.):
   • Inclusive copy takes into account various identities, including but not limited to gender, culture, ethnicity, and other aspects of diversity. By considering and acknowledging different identities in your content, you create a space that resonates with a broader audience.

“Making sure you are represented (Share what you know)” is not directly related to inclusivity in language or content. However, ensuring representation and diverse perspectives in your content is indeed a crucial aspect of promoting inclusivity in social media.

 

What are three examples of implementing Diversity, Equity and Inclusion (DEI) in your socials?

• Outlining your stance on social issues on your platform
• Celebrating holidays that feature diverse people and voices
• Making sure you are promoting popular social issues
• Using inclusive language and images

 

Explanation:

Three examples of implementing Diversity, Equity, and Inclusion (DEI) in your socials include:

1. Using inclusive language and images:
   • Incorporate language that is inclusive and respectful of diverse identities. Choose words that avoid stereotypes and promote a welcoming environment. Similarly, use images that represent a variety of backgrounds, cultures, and experiences to ensure a diverse visual representation in your content.
2. Celebrating holidays that feature diverse people and voices:
   • Acknowledge and celebrate holidays that represent a variety of cultural and religious backgrounds. This demonstrates an appreciation for diversity and helps create an inclusive atmosphere on your social media platforms.
3. Outlining your stance on social issues on your platform:
   • Clearly communicate your stance on social issues that relate to diversity, equity, and inclusion. This could involve expressing support for initiatives, movements, or causes that promote fairness, justice, and equal representation. Being transparent about your commitment to DEI values can help build trust with your audience.

Promoting popular social issues may be aligned with DEI efforts, but it’s important to ensure that the issues align with your brand values and are approached authentically. The examples provided focus on concrete actions that contribute to creating a more inclusive and equitable social media presence.