Questions

You have put together a great set of curated content, but don’t post it immediately! What steps should you take before posting?

Choose ALL answers that apply.

• A Make sure you aren’t releasing misinformation

• B Make sure you aren’t violating copyright

• C Double-check to make sure the content is on brand

• D Make sure the content hasn’t been used by competitors

 

Explanation:

Making sure the curated content you are sharing is not misinformation, that it’s on brand, and double-checking to make sure the content is on brand are all good practices.

 

You’re the only person running the socials for your brand, and you’re short on time and resources. To keep your content calendar full, what type of content should you lean on?

Choose only ONE best answer.

• A Curated Content
• B Created Content
• C Paid Media
• D Earned Media

 

Explanation:

Curated Content is a great way to fill your calendar if you’re low on resources. 

 

You want to get a stronger presence for your social brand without spending a dime. What are some steps you can take before posting?

Choose ALL answers that apply.

• A Make your social profile more attractive to SEO

• B Add relevant keywords to your posts

• C Add relevant hashtags to your posts

• D Share your content with key influencers  

 

Explanation:

Making your social profile SEO-friendly and adding keywords and hashtags to your posts are great ways to improve your social presence.

 

You are a small team, but you want to increase your output of high-quality created content on your socials. What advantage could you highlight to upper management to get more budget?

Choose only ONE best answer.

• A Created content always outperforms curated content.
• B Created content means you can completely control the message.
• C Created content is less resource intensive than content curation
• D Created content lets you take part in trends faster than curated

 

Explanation:

With created content, you can completely control the messaging.