Questions

What metric would you track to see how many unique people are seeing your content?

Choose only ONE best answer.

• A Reach
• B Impressions
• C Views
• D Engagement Rate

 

Explanation:

The reach metric is the best way to see how many unique people are seeing your content.

 

What two things should you consider when deciding which influencer to work with?

Choose ALL answers that apply.

• A Your social objectives
• B Your budget and resources
• C If the influencer is famous
• D Influencers follower amount

 

Explanation:

You should consider your objectives and budget when determining what influencer will work best for you.

What is the downside of using a micro or nano influencer?

Choose only ONE best answer.

• A They may need more direction or resources to deliver content
• B They are the most expensive influencer type
• C They have a broad audience that doesn’t typically engage with their content.
• D They typically have no filter and are likely to post offensive content

 

Explanation:

Due to their lack of experience, micro or nano influencers may need more direction or resources to deliver content.

 

You’re a small brand, and higher management is set on getting a mega influencer to drive sales for your brand, but you know a micro or nano is better suited to your needs. What 3 reasons might you give to persuade them?

Choose ALL answers that apply.

• A Mega influencers don’t typically drive sales conversions
• B Mega influencers are the most expensive
• C Micro, or nano could provide better results for your niche audience
• D Mega influencers only cater to a very specific audience

 

Explanation:

Mega influencers don’t typically drive sales conversions, they are the most expensive, and micro or nano influencers can provide stronger results for smaller platforms.

 

What’s one way to track the success of an influencer partnership in driving sales?

Choose only ONE best answer.

• A Track engagement
• B Track direct sales
• C Track brand awareness
• D Track impressions

 

Explanation:

Tracking direct sales is a great way to check out the success of your influencer program.

 

What are three reasons why strategic influencer partnerships are often a good idea for brands?

Choose ALL answers that apply.

• A They are typically trusted over brands.

• B They can bring in new customers.

• C They can increase brand awareness

• D They will often work for free

 

Explanation:

Influencers are often trusted over brands, can bring in new customers and increase brand awareness.