Questions

When it comes to building your blog’s email list, which are the 4 key pages to focus on?

 

• About page
• Newsletter sign-up page
• Homepage
• Blog feed
• Announcement page
• Category pages

 

What’s the best way to see dramatic conversion rate improvements?

 

• Try different button colors
• Hire a CRO agency
• Test completely different versions of pages
• Test small changes

 

When promoting content using an email newsletter, your message should be…

 

• Story-focused
• Simple and short
• Full of links to content
• At least 600 words

 

 

Which promotional strategy is ideal for building long-term relationships?

 

• The Email Blast
• The Quote
• The Anti-Share

 

What is “The Anti-Share” promotional technique?

 

• Focus on publishing instead of promotion
• Promoting content without actively asking for shares
• Only sharing content via email newsletters
• Keeping content behind a paywall

 

Which approach to content promotion is focused on sharing a specific piece of content?

 

• Content Campaigns
• Design Campaigns
• Social Media Campaigns
• Blog Campaigns