Questions

If there is more than one author of an article, should you write to both?

 

• Yes, separately
• Yes, and include them on the same email
• All the options depending on the situation
• No, choose one and then wait to see if you get a response

 

 

At a minimum, how many outreach emails must you customize before switching to a template?

 

• None, templates work well
• All the options
• 3
• 2

 

How can you find an author’s contact information?

 

• Search Google to see if they have a blog
• All the options
• Look at their social media accounts
• Visit their bio page

 

Which is not a generic statement?

 

• The purple swimsuit in your article is gorgeous.
• Thank you for the tip when planning a birthday for a 10 year old.
• The outfit on the lady in your photo is stunning.
• None of the options

 

What should you NOT do when searching Google for potential targets to pitch to?

 

• All the options
• Keep track of the journalists and contributors that write for multiple sites
• Click through to your competitors’ websites
• Log into your account

 

What types of results will the search operator Site:.gov “keyword phrase” return?

 

• Pages on a .gov website that mention a specific keyword phrase
• Pages on a topic on a .gov website’
• The homepages of .gov websites that may be of interest to you
• Topically relevant pages on a .gov website