Questions

 

True or false? Branded SEO brings users who have already learned about you from other marketing channels.

 

• False

 

• True

 

 

Fill in the blank. The VPC of branded campaigns will almost always be higher than their CPC as you’ll achieve \_\_\_\_\_\_\_\_\_\_ ad rank at very \_\_\_\_\_\_\_\_\_ cost per click since your ads and \_\_\_\_\_\_\_\_\_\_\_ page will always be more relevant than those of your advertising competitors.

 

• High, low, landing
• High, low, home
• High, high, landing

 

 

True or false? A key difference between a dedicated landing page and a home page is that the home page lets a user choose their path, while a dedicated landing page offers one path.

 

• True

 

• False

 

When would you not want to set a campaign to accelerated ad delivery?

 

• When your campaigns are limited by budget
• When your campaigns are profitable
• When your budget is set higher than the campaigns can actually spend
• When you want your ads to run all day

 

Which of the following is not true about multi-touch conversions?

 

• They are conversions that happen after more than one website visit
• They require you to build attribution models to effectively give the right amount of credit to each channel
• They are conversions that happen after more than one page visit
• They are conversions that happen after visits on multiple devices

 

 

Which automated bidding strategy optimizes for revenue, not sales?

 

• Max CPA
• Target ROAS
• Target CPA