Questions

 

Who will be able to see your ads if you select only “English” in language settings?

 

• Only people who speak English
• Only people whose web browser’s language is set as English
• Only people who are conducting searches in English

 

 

You can choose the countries you are targeting in:

 

• Campaign settings
• Account settings
• MCC settings
• Ad group settings

 

What does it take to achieve a higher position than a competing advertiser?

 

• Higher CPC Bid
• Higher Ad Rank
• Best CTR
• Higher Quality Score

 

 

What does VPC stand for?

 

• Virtual paid click
• Volume per click
• Value per click

 

 

A person searching for ‘beach chairs’ will be more likely to convert if the ad they click on takes them to:

 

• A page on a website which showcases one or many beach chairs
• A landing page that sells beach umbrellas
• The home page of a home and garden shop that sells beach chairs

 

Which two of the following statements are true about macro and micro conversions?

 

• Macro conversion has value, while micro conversion does not
• The value of macro conversions is determined by the probability that the micro conversion will lead to a macro conversion
• Micro conversions are steps along the sales funnel that, when completed, indicate a likelihood to purchase
• The value of the macro conversion is determined by the net profit of the sale