Questions

 

The order of the steps a user takes in the decision-making funnel is:

 

• Interest, Awareness, Desire, Action
• Awareness, Desire, Interest, Action
• Awareness, Interest, Desire, Action

 

 

True or false? All website sales funnels have a landing page.

 

• False

 

• True

 

What is not an effective PPC strategy?

 

• The right ad to entice them to click
• Avoiding users that are just clicking on the ads
• A webpage that compels them to continue to purchase
• A plan to reach a segment of internet users
• Establishing milestones that are taken by the user down the path to purchase

 

 

Which of the following is not true about search advertising:

 

• The number of users actively searching for your offer is limited
• Its traffic is the cheapest
• It is directly responding to someone’s need

 

 

What needs to happen for a PPC campaign to be profitable?

 

• The cost of the clicks you buy is less than the value they bring in sales
• Every click should be converted to a sale
• The cost of the clicks you buy is equal to the value they bring in sales

 

 

Which remarketing list would have the lowest-value users?

 

• Both lists have the same value
• Users that started the order form, but abandoned it
• Users that bounced after hitting your landing page