Questions

What do you need to consider when determining which social listening tool is best for you? Choose three answers.

 

• The features/metrics you want to have
• What will impress your stakeholders
• Available budget
• Tech integration required/wanted

 

 

What is one way to ensure you receive stakeholder buy-in?

 

• Tell them to trust you.
• Tell them it won’t take a lot of time or budget.
• Showcase that your findings can align with the goals of the company and specific departments.

 

 

What are some of the KPIs you can use to determine success of your social listening strategy? Choose two answers.

 

• Sentiment
• Share of voice
• SQLs

 

What can you learn about your audience from social listening?

 

• How they feel about a brand and its competitors
• What problems and pain points they have
• What solutions or features they want
• All the options

 

 

What kinds of businesses can use social listening?

 

• Any business or organization can utilize social listening principles.
• Nonprofits don’t need social listening.
• Social listening should only be used for Fortune 500 brands.

 

 

What role should your PR and Comms teams have in your strategy?

 

• PR and Comms will be able to help you determine topics and potential crisis options to monitor.
• PR and Comms will be more helpful than other departments.
• PR and Comms will take over the full strategy and execution.