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Questions

Home » Questions

What is a “Source Magnet”?

By vmartinez

 

What is a “Source Magnet”?

 

  • Search engine for finding sources for articles
  • Section of an article containing sources
  • Data-focused content designed to be a source for bloggers and journalists

 

Filed Under: Mastering Digital PR with Brian Dean Exam Answers

What is the main SEO benefit of digital PR?

By vmartinez

 

What is the main SEO benefit of digital PR?

 

  • Finding untapped keywords
  • Getting backlinks from authority sites
  • Improving your site’s crawling and indexing

 

Filed Under: Mastering Digital PR with Brian Dean Exam Answers

What do you need to consider when you are moving from the planning to the implementation phase of your program?

By vmartinez

What do you need to consider when you are moving from the planning to the implementation phase of your program?

 

  • Break down the punchlist of all the individual tasks that will need to be done for the execution.
  • All the options
  • Break down the punchlist of all the individual tasks that will need to be done for the execution.
  • Provide a resource folder to all involved members of the team.
  • Determine who on the team will need to be trained to complete tasks.
  • Create a responsibility chart for the punchlist.
  • Determine who on the team will need to be trained to complete tasks.

 

Filed Under: Building a Social Listening Program Exam Answers

What’s the difference between using parentheses and quotation marks in Boolean Search?

By vmartinez

 

What’s the difference between using parentheses and quotation marks in Boolean Search?

 

  • Use quotations when you want to group keywords together and parentheses when you want to search for them exactly as it appears in the parentheses.
  • Use parentheses when you want to group keywords together and quotation marks when you want to search for them exactly as it appears in the quotations.
  • They are interchangeable.

 

Filed Under: Building a Social Listening Program Exam Answers

When would you use an asterisk in your Boolean Search?

By vmartinez

 

When would you use an asterisk in your Boolean Search?

 

  • When you want to search for multiple words by using the asterisk as a wild card
  • When you specifically want to search for event keywords
  • Whenever you want to do a special search

 

Filed Under: Building a Social Listening Program Exam Answers

How do you determine the success of your social listening program? Choose two answers.

By vmartinez

 

How do you determine the success of your social listening program? Choose two answers.

 

  • Experiment with your social listening plan and then create goals based on the information you discover.
  • Prioritize the main KPIs that leadership will want you to report on.
  • Align your OKRs with company and department goals.

 

Filed Under: Building a Social Listening Program Exam Answers

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