Questions

 

Why is Boolean Search a consideration when looking at social listening tools? Choose two answers.

 

• Tools that offer Boolean Search make it possible for you to do more specific searches.
• It shouldn’t be a consideration.
• Boolean Search can make your mention pulls more efficient.

 

 

What does Boolean Search let you do?

 

• Helps you find more specific keyword mentions with operators and modifiers so you have more efficient search results
• Helps you find mentions with any social media tool
• Lets you find content on Twitter

 

Why is it important to have a maintenance process in place and communicated?

 

• This makes it easier to keep the program on track after it’s launched.
• So you can tell stakeholders that the program is successful
• So you don’t have to do anything else after the program is launched
• Ensures that everyone in the company knows about the program

 

Which of these are metrics you can analyze with social listening?

 

• Customer satisfaction/sentiment
• Demographics
• Number of mentions
• Share of voice
• Mention reach
• All the options

 

Which of these are use cases for brand social listening? Choose three answers.

 

• Learn more about your audience’s views about you vs your competitors
• Spying on people
• Determine who on the team will need to be trained to complete tasks.
• Learning more about your audience

 

 

How do you complete the responsibility framework?

 

• Put your team’s name on all of the tasks so you can make sure that there is a name for everything.
• Put your name on all the work so you can make sure things are done correctly.
• Break down who will have responsibility for each task.