Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.
- True
- False
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Microsoft Advertising Search Certification Exam Answers
Build your knowledge and demonstrate your understanding of search advertising, including the Microsoft Advertising platform, solutions, and search best practices. Complete the 50-question exam to earn your Microsoft Advertising Search Certification.
Exam URL: https://learninglab.about.ads.microsoft.com/course-catalog/search-advertising-learning-path/
Questions:
Practise questions
When creating an ad for a Dynamic Search Ads campaign, what is the minimum input required?
Select one option.
Select one option.
The payment methods available to you depend on which of the following criteria?
Select all that apply.
Select all that apply.
Location targeting allows an advertisers to exclude certain locations from seeing your ads.
Select if the previous statement is true or false?
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Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.
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What do web crawlers do?
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How many sales an advertiser is getting per number of clicks is known as:
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What is it called when a user clicks through to an advertiser’s website from a sponsored search listing?
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Each sponsored search ad that a user sees is called a(n):
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What an advertiser defines as a sale – could be a sign up or a purchase is known as: