In general, the higher up on the Search Engine Result Page (SERP) your ad is the less likely it will be to clicked. By vmartinez In general, the higher up on the Search Engine Result Page (SERP) your ad is the less likely it will be to clicked. True False Related content Related questions:A business wants to drive searchers to the contact…When writing your About Section on your Facebook…The Google search engine delivers relevant content…The Google search engine explores the Internet to…