What an advertiser defines as a sale – could be a sign up or a purchase is known as: By vmartinez What an advertiser defines as a sale – could be a sign up or a purchase is known as: Impression Click CTR Conversion Related content Related questions:Dreyfus is an advertiser looking to drive purchase…What is the post-click conversion attribution window…Your retail clothing customer sells T-shirts that…Let’s imagine that you’re running a sale on…