What an advertiser defines as a sale – could be a sign up or a purchase is known as: By vmartinez What an advertiser defines as a sale – could be a sign up or a purchase is known as: Impression Click CTR Conversion Related content Related questions:An advertiser has an awareness campaign and wants to…An advertiser wants a solution to drive more…What is the post-click conversion attribution window…Your retail clothing customer sells T-shirts that…